Senior Digital Strategist

• A visionary digital strategist passionate about the evolving landscape of social media and creative expression.

• An individual driven by the belief that social media is central to modern communication and commerce, particularly on platforms like YouTube, Instagram & TikTok.

• A professional eager to merge traditional brand planning with modern social principles while emphasizing social intelligence to shape innovative marketing.

• Design modern social strategies for global clients, balancing creative innovation with measurable outcomes.

• Collaborate seamlessly with internal planning teams and external agency partners.

• Lead in developing channel and content strategies that integrate with broader digital plans.

• Build actionable audience personas for social activation.

• Craft clear, single-minded creative briefs and social journey maps to inspire creative teams.

• Remain immersed in cultural and social trends to ensure strategies and creative outputs are forward-thinking.

• Provide expertise in social communication best practices, ensuring work effectiveness through appropriate measurement tools.

• Manage and mentor junior strategists and interns, tracking their performance and helping them achieve their potential.