Korea Senior Product Specialist - 2 Year FTC

At Hologic, we are driven by a powerful purpose: enabling healthier lives everywhere, every day. Through The Science of Sure, we advance women’s health with innovative solutions that help healthcare providers improve access, efficiency and patient outcomes.

We are looking for a Senior Product Specialist to join our Korea Marketing team on a 2 Year FTC, leading product marketing and digital strategy across a diverse portfolio spanning Breast Health, Gynaecological Surgical Solutions and Diagnostics. This is a strategic and hands-on role focused on shaping product positioning, strengthening brand presence, supporting new product introductions, and accelerating market growth in Korea. Working closely with Sales, Regulatory Affairs, Market Access and external agency partners, you will translate clinical and market insights into compelling campaigns, value propositions and sales enablement tools that support Hologic’s continued growth.

• Lead product marketing strategy, positioning and execution across Breast Health, Gynaecological Surgical Solutions and Diagnostics portfolios in Korea.
• Manage product lifecycle planning, including new product introductions, launch readiness and in-market growth initiatives.
• Develop compelling clinical and economic value propositions that support account conversion and competitive differentiation.
• Monitor market share, competitor activity, industry trends and customer insights to inform product messaging and marketing strategy.
• Create high-quality marketing materials and deliver advanced product training to support sales team effectiveness.
• Lead digital marketing strategy and manage official digital and social channels, including KakaoTalk Channel and Instagram, to increase brand visibility and engagement.
• Partner with external marketing, advertising and digital agencies to deliver premium brand experiences and impactful content.
• Monitor product P&L, support demand forecasting and manage marketing expenditure across digital and product campaigns within agreed budgets.
• Collaborate with Sales, Regulatory Affairs, Market Access and other internal stakeholders to ensure product strategies align with local compliance, commercial and market access requirements.
• Use CRM, digital marketing analytics and performance data to evaluate campaign effectiveness and identify opportunities for improvement.
• Travel as required across Korea, expected to be up to 30% of working time.

• Bachelor’s degree or equivalent in Business, Marketing, Life Science, a medical-related discipline or a relevant field.
• Proven product marketing experience within the healthcare, medical device or related life sciences industry.
• Experience managing a diverse product portfolio, ideally across multiple product lines such as imaging, surgical systems, diagnostics or related healthcare technologies.
• Strong understanding of portfolio management, brand building, product launch planning and product lifecycle management.
• Demonstrated experience leading digital marketing, content creation and growth strategies across corporate digital or social media channels.
• Strong analytical skills, with the ability to turn market, customer and performance data into actionable marketing plans.
• Strategic planning capability combined with a hands-on, execution-focused approach.
• Strong project management skills, with the ability to manage multiple priorities across business units and stakeholders.
• Confidence working cross-functionally with commercial, regulatory, market access and agency partners.
• Experience using CRM systems and digital marketing analytics tools would be beneficial.
• Excellent communication and presentation skills in English.

• Work for a company dedicated to advancing women’s health and improving lives through innovative healthcare solutions.
• Lead product marketing and digital strategy for a broad, high-impact healthcare portfolio in the Korean market.
• Play a key role in strengthening brand positioning, supporting market growth and bringing innovative solutions to healthcare providers and patients.

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