Doctrine
Doctrine2d ago
New

Product Marketing Manager - Italy ๐Ÿ‡ฎ๐Ÿ‡น

FranceFranceยทParisFull-timemid
MarketingMarketing ManagerProduct Marketing
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Quick Summary

Key Responsibilities

You'll build and execute all GTM collateral for Italian product launches: product emails, visuals, LinkedIn campaigns, webinars, in-product communications, ads.

Requirements Summary

this job description is a guide, nothing more. If Doctrine interests you, we'd love to hear from you! Diversity & inclusion All our roles are open to people with disabilities.

Technical Tools
MarketingMarketing ManagerProduct Marketing
Our Mission โš–๏ธ

At Doctrine, we're building Europe's leading legal AI platform.

Our belief? Law shouldn't be slowed down by repetitive tasks. It should be augmented by a specialised AI, designed to understand, analyse and produce legal reasoning at the highest standard.

Our ambition? To help legal professionals work with greater reliability, efficiency and peace of mind, through a single, comprehensive and secure platform.

Today, 27,000 legal professionals across five countries (France, Italy, Germany, Spain and Luxembourg) trust us to do just that.

Our growth is guided by a clear approach: a global vision, grounded in a deep understanding of local specificities.

Behind this ambition, a team of around 250 people, united around one goal: supporting lawyers and legal professionals at every stage of their work, from research to drafting.

And we're just getting started.


Doctrine has achieved 50% annual growth over the last four years and has become the market leader in AI-powered legal research in France. We then expanded into Italy (2024), Germany (2025), and in 2026 we acquired Maรฏtรฉ, the Spanish legal AI champion.

This trajectory means our Sales, Marketing & Ops teams are operating at full speed, across multiple markets, with increasingly ambitious launches.

Doctrine's international expansion is accelerating fast: new markets, new products, new competitive dynamics, all at once. As we scale across Italy, Germany, and Spain, the opportunity ahead of us is clear: build a genuinely local presence in each market.

That's what this role is about. We're looking for someone to own the Italian market from the inside; someone who brings the depth of local expertise that makes the difference between a launch that lands and one that merely ships. Someone who turns market knowledge into sharp positioning, scattered signals into a coherent narrative, and a sales team into confident product advocates.

The Italian PMM is a builder role. The foundations are there; the local layer is yours to create.

Reporting to our Marketing Manager and working closely with our Italian sales team, the Italian Field Marketing, Product Manager and the broader Marketing & Ops team, you'll be responsible for making Doctrine perceived as the leading legal AI platform in Italy.

  • Go-to-Market: You'll build and execute all GTM collateral for Italian product launches: product emails, visuals, LinkedIn campaigns, webinars, in-product communications, ads.
  • Positioning & Messaging: You'll be the person who best understands perceived value from Italian clients' perspective. You'll translate that into the Italian website, customer testimonials, landing pages, and brochures.
  • Product Enablement: Working hand-in-hand with our global sales enablement manager, you'll develop and update sales tools (pitch decks, demo flows, objection handling, battlecards). You'll co-run product training sessions for the Italian sales team and close the feedback loop on the commercial playbook.
  • Market Intelligence: You'll be the go-to expert on the Italian legal market: competitors, personas, buying dynamics. You'll own the creation and maintenance of Italian battlecards and personas, and you'll synthesize market signals into actionable insight for both the product and sales teams.
  • User Education: Working with Product and Growth, you'll make sure Italian users adopt and activate the full range of Doctrine's features through targeted campaigns and in-app actions.
  • Performance: You'll define what a successful German launch looks like - that framework doesn't fully exist yet and building it is part of the job. Then you'll track, iterate, and maximize the impact of everything you ship.
  • Native or bilingual Italian: not a nice-to-have, structurally essential to everything in this role.
  • A proven first experience as a Field marketer, PMM or Product Marketer, ideally in B2B SaaS.
  • Comfort working in English and Italian across multiple teams and stakeholders; you enjoy coordinating complex, multi-stakeholder projects.
  • AI is part of your toolkit, not a bonus skill. You're comfortable using AI tools as a natural extension of your workflow. At Doctrine, we build AI products for legal professionals; the expectation is that our own team leads by example.
  • You need to understand the big picture before you can do good work, and you can translate that big picture into sharp, actionable copy.
  • You're a natural storyteller: you can make complex concepts accessible, you write with conviction, and you're not afraid to take the mic in front of 100 people.
  • You thrive in ambiguous, fast-changing international environments.
  • You're willing to roll up your sleeves: this role ships things, it doesn't just strategize.
  • You bring creative, unconventional ideas to the table.
  • ๐Ÿก A flexible remote work policy, allowing up to three days of remote work per week (depending on your team).

    ๐ŸŒด A flexible leave policy

    ๐ŸŒฑ Real internal mobility opportunities

    ๐Ÿ„โ€โ™‚๏ธ Regular team events

    ๐Ÿ“š A genuine focus on individual and collective learning, with a โ‚ฌ750 annual budget for any training related to your role, plus team-wide and company-wide training sessions

    ๐Ÿ‹๏ธโ€โ™€๏ธ A Gymlib subscription for sports and wellness activities

    ๐Ÿง˜ Free access to the Moka.care mental health support platform, including up to 6 individual sessions per year

    ๐Ÿ‘ฉโ€โš•๏ธ Health insurance with Alan

    ๐Ÿฑ๐Ÿšฒ A Swile card for meal vouchers and sustainable mobility allowance (โ‚ฌ66.60/month)

    ๐Ÿ’ก Discounts and perks via our Works Council (CSE) on the Happypal platform

    ๐Ÿ Brand new Apple equipment

    At Doctrine, our 4 values guide us every day as we work to move things forward.

    Responsibilities

    ~1 min read

    Research shows that women in particular tend not to apply for a role when they don't meet every single requirement. To put your mind at ease: this job description is a guide, nothing more.

    If Doctrine interests you, we'd love to hear from you!

    All our roles are open to people with disabilities. Feel free to bring it up at any point during the process. We're committed to putting in place whatever adjustments are needed to ensure a working environment that works for everyone.

    Location & Eligibility

    Where is the job
    Paris, France
    Hybrid โ€” some on-site time required
    Who can apply
    FR

    Listing Details

    Posted
    June 23, 2026
    First seen
    June 23, 2026
    Last seen
    June 25, 2026

    Posting Health

    Days active
    0
    Repost count
    0
    Trust Level
    70%
    Scored at
    June 23, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Doctrine
    Employees
    5
    Founded
    2015
    View company profile
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    DoctrineProduct Marketing Manager - Italy ๐Ÿ‡ฎ๐Ÿ‡น