Data Platform Marketing Manager - SELECT by DoiT

• Serve as the primary marketing lead for the SELECT / Data Platform business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure SELECT positioning is clearly differentiated in the data optimization market

You are responsible for ensuring the business unit has focus, clarity, and a defined market story.

Lead and direct cross-functional execution across:

Growth and Digital

• Paid search around Snowflake optimization
• LinkedIn targeting for data engineering and FinOps leaders
• Retargeting strategies tied to data workload interest
• SDR campaign enablement and follow-up strategy

Content

• Data platform optimization guides
• Data lake cost efficiency playbooks
• Case studies showing measurable cost reduction outcomes
• Economic value narratives tied to cost savings

Creative

• Campaign themes for data optimization
• Visual positioning aligned to enterprise data workloads

Develop and manage strategic campaign briefs that align messaging, audience, and economic value.

Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:

• Data Platform digital campaigns
• Data platform optimization webinars
• Executive roundtables for data and FinOps leaders
• Campaign landing pages tied to measurable cost outcomes
• Content programs built around “data platform optimization”

Drive performance against:

• Marketing sourced pipeline
• Customer expansion
• Cost per qualified meeting
• Pipeline velocity

Move beyond one-off webinars and build a repeatable data workload narrative:

• Develop quarterly thought leadership themes around data efficiency
• Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
• Align with Product and BU Sales to highlight roadmap and innovation
• Ensure conversion from registrant to opportunity is structured and measurable

Partner with Content, Growth, Sales, and RevOps to create visibility into:

• Cost per lead and cost per meeting
• Conversion to opportunity
• Pipeline contributionInfluenced revenue
• Continuously refine programs based on performance data and economic outcomes.

This role thinks in revenue impact, not campaign volume.

• A clearly articulated quarterly GTM strategy for SELECT 
• Centralized prioritization of marketing initiatives aligned to revenue
• Measurable growth in Snowflake-focused pipeline
• Clear differentiation in the data optimization market
• Strong alignment with BU Sales and Product leadership
• Demonstrated contribution to expansion and net new pipeline

• 3 to 5 years in B2B marketing, demand generation, or product marketing
• Experience marketing to data engineering, data platform, or FinOps audiences
• Familiarity with Snowflake, data lakes, or cloud data workloads
• Strong strategic planning capability combined with hands-on execution
• Demonstrated success driving pipeline growth in a technical B2B environment
• Experience partnering closely with sales leadership

• Thinks in terms of revenue, expansion, and economic value
• Understands enterprise data teams and cloud cost pressures
• Comfortable owning a business unit narrative
• Can centralize and prioritize across competing marketing inputs
• Moves fluidly between strategy and execution
• Data-driven and outcome-oriented

Are you a Do’er?
Be your truest self. Work on your terms. Make a difference. 

We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life. We embrace and support leveling up your skills professionally and personally.  

What does being a Do’er mean? We’re all about being entrepreneurial, pursuing knowledge, and having fun! Click here to learn more about our core values. 

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We thought so too, but we’re here and happy we hit that ‘apply’ button. 

Full-time employee benefits include:

• Unlimited Vacation
• Flexible Working Options
• Health Insurance
• Parental Leave
• Employee Stock Option Plan
• Home Office Allowance
• Professional Development Stipend 
• Peer Recognition Program

Many Do’ers, One Team
DoiT unites as Many Do’ers, One Team, where diversity is more than a goal—it's our strength. We actively cultivate an inclusive, equitable workplace, recognizing that each unique perspective enhances our innovation. By celebrating differences, we create an environment where every individual feels valued, contributing to our collective success.

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