Director, Grocery Channel

OUR STORY

Carbliss is a brand of SNFood & Beverage which is a family-owned and operated Ready to Drink Cocktail who stands for quality, excellence & innovation. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration and motivation is at the core of what we do! An entrepreneurial spirit and ability to change directions quickly is a must.

OUR BENEFITS

At Carbliss, we believe in rewarding our team with more than just a paycheck. When you join us, you'll enjoy a comprehensive and people-first benefits package designed to support your well-being, career, and lifestyle:

Medical, Dental, and Vision
401(k) Retirement Plan (Immediate 4% Employer Match)
Health Savings Account (HSA)
Critical Illness, Accident coverage, and Hospital Indemnity (extra financial protection for eligible hospital stays)
Life Insurance (100% Company-Paid)
Short- and Long-Term Disability Insurance (100% Company-Paid)
6 Weeks Paid Maternity & Paternity Leave
Competitive Salary + Bonus
Paid Time Off (PTO) + 9 Paid Holidays (Veterans receive Veterans Day off as a bonus)
Birthday Off to Celebrate You!
All-Inclusive Annual Trip for Two
Company-branded apparel allowance
Employee Discount and Perks Program

WHAT YOU GET TO DO

As the Director, Grocery Channel at Carbliss, you will play a key role in driving the growth, distribution, and execution of Carbliss Premium Spirits Cocktails throughout the Grocery channel. You will build and maintain relationships with key retail accounts and distributor partners, ensuring our brands are positioned for success across National, Regional, and Local Grocery Chains.

Oversee the execution of all Carbliss SKUs across assigned Key Accounts and geographies, ensuring standards are met for distribution, pricing, promotions, displays, and merchandising.
Build direct business relationships with top retail chains while working closely with distributor Key Account teams and sales personnel to grow Carbliss across the Grocery channel.
Partner with distributors to ensure proper execution and support for all Carbliss brands and packages across the assigned retail customer base.
Identify priority markets and Key Accounts that offer the greatest opportunities for growth, and develop plans to improve distribution, sales, and promotional execution.
Collaborate with distributor Key Account teams to plan, implement, and evaluate marketing programs, ensuring resources are used effectively and initiatives are executed as intended.
Support the development of the Grocery Channel Target List and oversee execution across identified accounts.
Ensure Carbliss marketing updates, programs, and initiatives are communicated and executed throughout the assigned geography.
Analyze depletion trends, syndicated data, distribution, and sales performance to identify risks, opportunities, and gaps in the market.
Partner with distributor Key Account and inventory teams to develop growth strategies, establish volume and execution goals, monitor wholesaler inventory, manage forecasts, and identify potential out-of-stock risks.
Evaluate new business opportunities by assessing volume projections, promotional activity, pricing, margins, and the resources needed to support long-term growth.
Provide monthly account and channel updates to key Carbliss personnel and distributor partners, along with additional sales, distribution, budgeting, and syndicated data analysis as needed.
Work cross-functionally with Sales, Key Accounts, Marketing, Operations, HR, and Finance to support business objectives and drive Grocery channel growth.

WHAT WE VALUE

To thrive as the Director, Grocery Channel at Carbliss, you should be comfortable balancing the details of day-to-day execution with the bigger picture of growing our business. We are looking for someone who can build strong relationships, influence partners at all levels, and identify opportunities to drive results in a competitive and evolving environment.

Strong distributor management experience, with the ability to influence distributor leadership, Key Account teams, and field sales personnel to achieve business objectives.
Proven ability to build and maintain relationships with retail partners, distributor teams, and internal stakeholders at all levels.
Experience identifying, developing, and growing new business opportunities within the Grocery channel.
Strong analytical and problem-solving skills, with the ability to interpret sales trends, distribution data, and market performance to develop actionable strategies.
Ability to prioritize competing responsibilities and focus on the activities that will have the greatest impact on sales and revenue.
Comfortable working in a dynamic, fast-paced environment with evolving priorities and limited resources.
Strong project management skills, including the ability to lead cross-functional initiatives and manage key deliverables.
Exceptional written and verbal communication skills, with the ability to communicate effectively with executive leadership, retail partners, distributor leadership, and field sales personnel.
Adaptable and flexible, with the ability to respond to changing business needs while maintaining accountability for ongoing responsibilities.
Comfortable working hands-on in the details while maintaining a strategic perspective on business priorities.

WHAT WE EXPECT FROM YOU

5-7 years of distributor management experience within the beer category or beverage consumer packaged goods (CPG) industry.
5-7 years of experience calling directly on the Grocery channel preferred.
5-7 years of direct experience calling on Kroger headquarters and the ABSCO Division headquarters preferred.
Extensive experience working across multiple markets and states within the alcoholic or non-alcoholic beverage industry, with an understanding of regional market differences.
Proven experience influencing executive leadership, senior management, and field-level personnel across distributor, Key Account, and internal teams.
Strong analytical capabilities and experience working with syndicated sales data, including IRI and Nielsen.
Proficiency in Excel, PowerPoint, and Word. Experience with VIP and other internal data systems preferred.
Demonstrated ability to collaborate cross-functionally with Sales, Key Accounts, Marketing, Operations, HR, and Finance.
Willingness and ability to travel up to 50%.

TRAVEL

This position requires travel up to 50% to support retail account relationships, distributor partnerships, market execution, and business development throughout the assigned geography.

Candidates currently employed by Carbliss wholesalers or distributors will need written permission to be considered for a position.

SNFood & Beverage is proud to be an Equal Employment Opportunity Employer. SNFood & Beverage complies with all applicable laws prohibiting discrimination based on race, color, religion, sex (including gender, pregnancy, childbirth, and other pregnancy-related conditions), sexual orientation, age, national origin, physical or mental disability, citizenship, genetic information, veteran status, and any other basis protected by federal, state, or local laws.

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