Measurement Strategy - Senior Manager

• Develop measurement strategies and frameworks to evaluate Tesco Media’s brand and performance propositions, omnichannel and full-funnel campaigns.
• Develop channel specific and cross channel measurement strategies and frameworks, accounting for channel nuances and proving channel effectiveness (Store, Onsite, Social, CTV, Programmatic, etc.).
• Partner with Product and Data Science on methodology design, experimentation, and pilot development.
• Validate KPIs and success metrics aligned to Brand and Performance Propositions, taking account of channel dynamics.
• Work closely with Data Science to shape reporting approaches, templates, and automation plans.
• Support Proposition go‑to‑market strategies with clear measurement narratives, test‑and‑learn plans, and success criteria.
• Work with Data Science on cross‑campaign and cross‑channel analysis to identify media best practices and optimize performance.
• Identify, evaluate, and collaborate with external measurement partners to provide 3rd party proof points and validation.

• Bachelor’s degree in an analytical field (e.g., Computer Science, Engineering, Mathematics, Statistics, Economics, Finance) or equivalent experience.
• Strong brand and performance experience.
• Strong stakeholder management experience, working with internal teams, clients, agencies, and partners to develop and implement measurement methodologies.
• Proven ability to use data and analytics to generate insights and inform strategic decisions.
• Previous experience in retail, eCommerce, FMCG, retail media, advertising, or a related field.
• Excellent communication and relationship‑building skills, with the ability to simplify complex technical topics for diverse audiences.
• Strong understanding of advertising measurement approaches (including experimentation and modelling) across performance and brand outcomes.
• Experience analysing and manipulating datasets and applying statistical techniques to uncover patterns and insights.
• Proficiency with data manipulation tools.

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect.  Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof.  We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. 

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

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