Brand Manager

- Maintain the brand and retail marketing calendar across Retail, DTC, Amazon, and TikTok as the team’s shared source of truth

- Keep Sales, Ops, Creative, and Growth on the same dates and priorities, surfacing conflicts early as timing shifts

- Take strategy from channel leads on each NPD drop (omnichannel, channel-exclusive, and retailer-exclusive) and translate it into clear delivery points: what partners get, in what format, by when

- Review work for brand and creative detail before it reaches leadership — typography and color, claims that match the pack, copy that sounds like Shameless, assets sized right for each channel — and hold that consistency as the same launch shows up in very different formats

- Partner with Sales to turn brand and channel plans into executable retail programs, so teams know what is happening, when, where, and what they need to do

- Keep Sales ahead of upcoming launches, retailer programs, and promotions with clear summaries of timing, deliverables, assets, and next steps

- Be the point of contact between Brand and Sales, so sales teams have what they need to take programs to retail partners

- Support retailer-specific programs from brief through launch, keeping assets, copy, product information, and approvals aligned to retailer submission and in-market dates

- Track launch readiness across key accounts, catching gaps in assets, content, approvals, or timing before they become issues

- Make sure retail assets are accurate, complete, properly formatted, and ready for retailer use across digital and physical touchpoints

- Build timelines backwards from the in-market date, then break projects into tasks and briefs for the right internal owner or agency partner

- Capture action items from every call (who, what, by when) and see them through to close

- Keep everyone current on status, with an early heads-up when something needs attention

- Route completed work to heads of department for review, pull feedback into one clear set of revisions, and keep the asset trail current so anyone can find the latest brief, approved creative, and plan

- Serve as the day-to-day contact for agencies touching the brand: branding and creative, retail marketing (paid ads, .com listing management), and influencer

- Write and update clear briefs — objective, audience, deliverables, date — and keep agencies current on calendar changes and priority shifts

- Track deliverables against the brief and flag timing or decisions for the Head of Brand Agency budgets, scopes, and contracts sit with the Head of Brand + GM, so this role can stay focused on the work itself.

4–5 years of brand or retail marketing experience in CPG and DTC. Food, beverage, or snacking is a plus

- Hands-on experience maintaining a multi-channel marketing calendar across retail and ecommerce

- Experience turning strategy into assigned tasks and keeping Sales, internal teams, and agency partners on schedule

- A good eye for brand and creative detail. You can look at a layout, a pack callout, or a line of copy and tell when something’s off

- Strong written and verbal communication, especially in briefs and status updates, and comfort in a fast-moving environment where priorities shift

- Familiarity with Google Workspace and a project management platform (ClickUp, Asana, Monday, or similar)

- Working fluency with AI tools, Claude in particular, and a habit of using them to streamline the day to day: drafting briefs and recaps, turning calls into action items, and building templates and workflows that cut down manual admin

- Based within roughly 30 miles of our Santa Ana office, since this role is on-site

- Launching new products into mass or grocery retail

- Retail media platforms (Roundel, Walmart Connect, Kroger Precision Marketing, Instacart) and

retailer .com content management

- TikTok Shop or subscription DTC experience

- Influencer and creator program management