Influencer & Performance Marketing Lead, DACH

Germany·Frankfurt am MainPermanent – Full Timelead

Performance MarketingPerformance Marketing Lead

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Overview

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand,

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Performance MarketingPerformance Marketing Lead

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Own the Influencer Partnerships and Paid Creator channel as a key revenue driver in the EU, with a strong focus on DACH as the primary market.

Define and execute a performance-driven growth strategy to scale creator partnerships while maintaining strong ROAS.

Manage and optimize a significant marketing budget with full ownership of CPM, ROAS, and incremental revenue targets.

Continuously identify opportunities to scale the channel through new platforms, creator formats, and partnership models.

Build and manage long-term strategic relationships with high-performing agencies, talent networks, and media partners, always anchored in performance data.

Design and run structured growth experiments to improve conversion, attribution, and campaign performance.

Continuously optimize creator campaigns based on performance insights, attribution data, and funnel analysis.

Collaborate with analytics and performance marketing teams to improve measurement frameworks and attribution models.

Identify and scale the creator formats and paid partnership structures that deliver the strongest ROAS.

Lead, coach, and develop a high-performing team responsible for executing influencer partnerships across DACH and other EU regions.

Build clear processes, performance frameworks, and operational excellence within the team.

Foster a culture of ownership, experimentation, and data-driven decision making.

Partner closely with the Ecommerce country teams to align acquisition strategies.

Work with Tech, Brand, Creative, Legal, and Finance teams to ensure campaigns are scalable and compliant.

Align with global teams to contribute to best practices and continuously improve Emma’s creator marketing strategy.

5+ years of experience in Performance Marketing, Paid Social, Influencer Marketing, Growth Marketing, Affiliate Marketing or similar roles, with meaningful hands-on experience running influencer or creator partnerships as a paid acquisition channel.

A strong analytical mindset. You're fluent in attribution models, incrementality testing, and performance data, and you optimize towards CPA, CAC, and ROAS, not vanity metrics.

Proven budget ownership with measurable revenue impact. You've managed significant marketing spend and can show what it drove.

Strong stakeholder management. You can align cross-functional teams and communicate clearly from team level to senior leadership.

Experience leading and developing a team, with a track record of building performance-driven cultures.

Fluent English and another European language (German at B2 level or higher preferred).

Personal and company growth to accelerate your career and achieve your goals.

Work on exciting, challenging projects independently or with a dedicated international team.

Responsibility and decision-making from day one to drive impact and shape our company culture.

Learn from experts and connect with teammates at engaging company events.

Confidential mental wellbeing support with personalized sessions and self-guided programs.

Access to live group sessions and coaching that build resilience and foster a positive team environment.

A pet-friendly office to make your workday more enjoyable.

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. 

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.