Marketing Team Lead Mexico

Mexico·Mexico CityPermanent – Full Timelead

OtherTeam Lead

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Overview

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand,

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OtherTeam Lead

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

You will build and manage highly ambitious performing team.

You are defining the global marketing strategy for our Emma expansion across e-tailers and marketplaces such as Amazon, Mercado Libre, Falabella, etc.

You are setting up the optimal marketing mix for marketplaces, D2C & retail and fostering it with SEO-optimized content as well as impactful creatives.

You are exploring and testing new marketing channels and products based on recent market trends.

In cooperation with the country leads, you are defining the marketplace budget, allocating it to the different channels and negotiating marketing packages with our partners.

You are managing a team of marketing experts with who you optimize the marketing levers for our Emma products by keeping the ROAS stable.

You are responsible for conducting A/B Tests to optimize written and creative content against the constantly changing search algorithms.

You will be hiring additional Marketing Managers to help you shape and execute a tailored growth strategy for all countries

You will create a re-targeting strategy aiming at leveraging cross-selling opportunities

Must have: Working with Amazon or Mercado Libre Ads or a background in selling in marketplaces.

Detail-oriented: A meticulous attention to detail in developing and implementing marketing strategies and optimizing content.

Innovative thinker: A proactive approach to problem-solving, with the ability to think outside the box and develop innovative solutions to complex problems.

Growth-oriented: A desire to learn exponentially, constantly seeking opportunities for personal and professional development.

Must have experience leading teams

A combination of personal and company growth to accelerate your career and help you reach your goals.

The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.

Wellbeing activities

Hybrid home office policy

Flexible schedules

Pet-friendly office

Monthly salary + pantry & restaurant vouchers

Benefits higher than the law

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. 

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.  