Marketing and Education Manager

Location: Amsterdam (HQ), The Netherlands 
Department: Education 
Reports to: Chief Commercial Officer 
Employment: 1 year definite contract to start, with potential to become indefinite 

Why enviolo? 

E-bikes are changing how cities move, and education is what makes that change stick. 
At enviolo, we believe great technology only becomes powerful when people truly understand it. As Marketing and Education Manager, you will play a key role in shaping that understanding across our global partner network. 

At enviolo, we move people better. 

We design premium, stepless, and automatic shifting solutions used in e-bikes around the world. As an ingredient brand, we work closely with bicycle manufacturers, bike-as-a-service providers, and last-mile delivery partners to shape the future of urban mobility. 

Our ambition is bold: enviolo-powered bikes on every street, in every city, every day. 

We believe in authentic relationships, operational excellence, and building healthier, more sustainable urban communities. Our culture is informal, entrepreneurial, and built on Passion, Loyalty, Joyfulness, and Authenticity. We like working together, building things from scratch, and having fun along the way. 

Your Role 

As Head of Education & Marketing, you play a pivotal role in how enviolo shows up in the world. 

You lead our global Education and Marketing efforts, with education positioned as a key commercial growth engine. You are responsible for ensuring our partners, retailers, and internal teams do not just know enviolo, but believe in it, understand it, and are excited to sell it. 

This role sits at the heart of enviolo, connecting Brand Experience, Business Development, and Product. You shape how our story is told, how knowledge is shared, and how value is created in the market, turning complex, premium technology into clear, compelling experiences. 

If you enjoy building teams, shaping strategy, and rolling up your sleeves to make things happen in a fast-growing, purpose-driven scale-up, this role is for you. 

What You’ll Be Doing 

Education Strategy & Execution 

• Define and drive enviolo’s global education strategy, aligned with our mission, vision, and annual commercial goals 

• Build and continuously evolve an industry-leading education ecosystem across internal teams, OEMs, retailers, and technical partners 

• Further develop and scale initiatives involed in integrating dealer training, OEM programs, trade shows, and internal education into one clear learning journey 

• Ensure strong and consistent product knowledge across all touchpoints 

• Capture insights and feedback from the field and feed them back into Product, Business Development, and Marketing to continuously improve our offering 

Marketing Strategy & Brand Experience 

• Shape and execute global General Marketing and Retail Marketing strategies in a B2B environment 

• Build strong and lasting relationships with OEMs, retailers, press, and key industry partners 

• Ensure marketing, education, and customer experience tell one consistent, authentic enviolo story 

• Own the development of sales and partner enablement tools that help Business Development succeed 

• Lead the education and marketing contribution to quarterly Business Development, Retail Support, and Marketing summits 

Leadership & Team Management 

• Lead, coach, and develop the Education and Marketing teams 

• Set clear priorities, goals, and KPIs that connect daily work to company impact 

• Build a high-performing, collaborative team culture where people feel ownership and pride in their work 

• Act as a trusted senior partner to the CCO and key stakeholders across the business 

Budget & Performance Ownership 

• Own and manage global education and marketing budgets 

• Track impact through KPIs and commercial results 

• Continuously refine activities to ensure measurable value and sustainable growth 

 

What We’re Looking For 

You are someone who: 

• Is commercially minded and understands how education and marketing drive long-term business success 

• Gets energy from working with premium, technical products and turning complexity into clear value 

• Is equally comfortable setting strategy and getting hands-on when needed 

• Thrives in a scaling environment and enjoys building structure, programs, and teams 

• Leads with optimism, pragmatism, and a strong sense of ownership 

Experience & Skills 

• Relevant degree in Marketing, Business, Communications, or a related field 

• Proven experience in marketing, education, enablement, or similar roles in a B2B environment 

• Experience in the bicycle, e-mobility, or technical product industry is a strong advantage 

• Demonstrated leadership experience managing and developing teams 

• Strong stakeholder management and cross-functional collaboration skills 

• Excellent communication skills in English; Dutch and/or German is a strong plus 

• Comfortable owning budgets, performance metrics, and commercial outcomes 

• Experience building or scaling education or training programs is a strong asset 

Practical Requirements 

• Based in or willing to work from enviolo’s HQ in Amsterdam at least 3 days a week 

• Willing to travel for trade shows, OEM events, and partner engagements 

What We Offer You 

• A senior role with real influence on enviolo’s commercial and brand success 

• The opportunity to build on global education and marketing programs  

• Leadership responsibility in a fast-growing, purpose-driven scale-up with a team of approximatly 6-9 FTE. 

• International exposure in the dynamic e-mobility industry with willingness to travel 

• A collaborative, informal, and down-to-earth working culture 

• Competitive compensation and benefits  

Our Commitment to Diversity, Equity and Inclusion 

Mobility affects most humans around the globe, regardless of how they look, who they love, how they personally identify, or their beliefs. We're looking for a diverse group of people to join our team, and our enviolo journey, because a diverse team will better enable us to understand and change the way people move, thereby enhancing and accelerating our success. At enviolo we value creating an environment where our work community members build careers with equal access to opportunities, are treated with dignity and respect, and feel a sense of belonging and worth.  We encourage applications from humans from all walks of life, and this specifically includes members of underrepresented communities. We aim to create a recruiting environment where diverse people apply for open positions at enviolo without hesitation, even if they don’t completely fit all of our job posting qualifications or requirements.