Marketing Manager, Lifecycle & Digital

EōS Fitness is one of the fastest-growing gym chains in the country, with 225+ locations open or coming soon nationwide. We're looking for an Email & CRM Marketing Manager to own our lifecycle marketing program end to end — from automated customer journeys to campaign strategy to performance reporting. 

This is a high-visibility role with real ownership. You'll work directly with our Director of Lifecycle Marketing and collaborate across Marketing, Creative, Sales and Customer Service to drive member acquisition, activation and long-term loyalty at scale. 

This role is responsible for directly impacting revenue through lifecycle marketing performance and will own execution and optimization across core member journeys. 

• →Own end-to-end execution of email, SMS and push campaigns — including drafting, QA, audience targeting and deployment 

• →Directly build and deploy campaigns and flows inside Klaviyo, including setup of triggers, filters, splits and conditional logic 

• →Build and optimize automated customer journeys in Klaviyo to improve conversion, activation and retention 

• →Build multi-step, behavior-based workflows with branching logic driven by user engagement and lifecycle stage 

• →Develop dynamic segmentation and personalization strategies that deliver relevant experiences at the right moment 

• →Work with audience data and segmentation logic, including list management, behavioral targeting and lifecycle stage mapping 

• →Run a structured A/B and multivariate testing program across subject lines, send times, creative and cadence 

• →Analyze performance using Google Analytics and platform-level reporting; produce clear, actionable insights for the broader team 

• →Identify performance gaps across campaigns and flows (drop-offs, low engagement, fatigue) and recommend data-driven optimizations 

• →Define and track lifecycle KPIs and contribute to ROI reporting and campaign planning 

• →Collaborate cross-functionally to align lifecycle programs with business goals and ensure consistent messaging 

• →Audit existing lifecycle programs to identify gaps, inefficiencies or missed opportunities and implement improvements 

• 4+ years of experience in email, CRM or lifecycle marketing 

• Hands-on experience with Klaviyo (required) or a comparable marketing automation platform 

• Proven experience building and launching lifecycle marketing flows end-to-end (welcome, conversion, retention, winback) 

• Strong analytical skills — comfortable pulling reports, identifying trends and translating data into recommendations 

• Ability to diagnose performance issues across lifecycle funnels and take action based on data insights 

• Experience managing multiple campaigns simultaneously with sharp attention to detail 

• Clear confident communicator who can work cross-functionally and solve problems independently when needed 

• Bachelor's degree in marketing, Business, Advertising or a related field 

• Comfortable working with audience data, segmentation and campaign performance reporting (CSV uploads, list builds, audience logic) 

• Experience marketing to a consumer subscription or membership audience 

• Familiarity with Google Analytics 4 

• Experience working with customer data platforms or similar audience segmentation tools 

• Background in health, fitness or wellness (a plus, not a requirement) 

• Candidates with hands-on execution experience across email and SMS automation will be prioritized. 

• Including examples of lifecycle campaigns, automated flows or results you have built or managed. (a plus, not a requirement)