Marketing Specialist

Canada·TorontoFull Timemid

MarketingMarketing Specialist

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Quick Summary

Overview

Join a ChallengerAt EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast,

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MarketingMarketing Specialist

Join a Challenger

At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.

We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.

What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.

If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.

We can’t wait to get to know you!

The Work

We’re looking for a strategic, results-oriented Marketing Specialist to support impactful marketing efforts across our Small Business and Personal Banking portfolios. In this role, you’ll support the launch of new features, increasing product visibility, and driving customer acquisition, engagement, and deposit growth.

You’ll partner closely with cross-functional teams—product, analytics, creative, and CX—to execute integrated campaigns and customer journeys. As part of the Marketing business unit, you will be part of a friendly, dynamic and highly driven team that makes things happen. You will be focused on the direct-to-consumer aspect of marketing to support EQ Bank which is currently at a spectacular stage of growth & innovation.

Support end-to-end development and lead execution to launch new products/features, drive product awareness, new customer growth, and customer marketing initiatives to grow engagement/adoption.

Maintain and manage updates to the public website and customer email journeys to reflect account updates, feature releases, and rate changes.

Brief internal creative team on deliverables and requirements

Coordinate review, feedback, and approvals of copy and design with all project stakeholders including creative leads, L&C, and Customer Care

Support campaign trafficking sheets and execution of media plans, track performance by channel and identify optimization opportunities

Track and report on campaign results and key KPIs. Bring forward proactive ideas to test to continuously improve based on learnings.

Lead regular competitive tracking including key insights and implications for EQ Bank, Small Business (i.e. rate checks, competitor website & campaign/promotional audits)

Minimum 2 years of experience in Marketing, preferably financial service industry

University Degree, Master’s Degree in Business or Marketing preferred

Experience in acquisition/brand marketing and campaign management

Strong analytical skills: ability to understand data and derive insights to drive business outcomes

Demonstrated oral and written communication skills

Ability to collaborate with multiple stakeholders internally and externally

Intermediate to Advanced MS Office Skills (Excel, Word, PowerPoint)

You're someone who's looking to be part of a driven, results-oriented team and gain valuable experience to help with future career aspirations

Demonstrated skills at managing a high volume of work and prioritizing projects – you excel at getting the job done

What we offer [For full-time permanent roles]

💰 Competitive discretionary bonus

✨ Market leading RRSP match program

🩺 Medical, dental, vision, life, and disability benefits

📝 Employee Share Purchase Plan

👶🏽 Maternity/Parental top-up while you care for your little one

🏝 Generous vacation policy and personal days

🖥 Virtual events to connect with your fellow colleagues

🎓 Professional development and comprehensive Career Development program

💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.

Equity, Diversity & Inclusion

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.

We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.

As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.

EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

To learn more, visit eqb.investorroom.com and eqbank.ca.