Demand Optimization Manager

Montréal,MontrealPermanentmid

OtherManager

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We are looking for a Demand Optimization Manager who is a deeply technical Programmatic expert,

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OtherManager

We are looking for a Demand Optimization Manager who is a deeply technical Programmatic expert, essential for maximizing the performance and efficiency of all Programmatic Private Marketplace (PMP Deal) spend. This pivotal role requires a unique blend of deep analytical expertise and exceptional commercial and communication skills. The Manager will be responsible for resolving complex technical issues and critical errors, ensuring platform health and operational stability. Additionally, they will lead internal, cross-functional projects focused on scaling optimization strategies and integrating new commercial features. The D.O. Manager will also function as a trusted technical advisor in client-facing interactions, partnering with Account Managers to translate technical data into clear, compelling, and actionable commercial insights that directly drive revenue and client value. The ideal candidate is a results-oriented professional who thrives in a client-facing environment and can seamlessly lead projects from technical inception through successful commercial rollout.

Technical Troubleshooting & Platform Health: Serve as the primary technical lead for resolving all complex, escalated issues and critical errors related to PMP activation, delivery, and performance.

Expert Diagnostics: Provide expert-level diagnostics and support for platform setup, deal configuration, and bidder troubleshooting in DSPs (e.g., TTD, DV360, etc).

Cross-Functional Project Leadership: Lead internal, cross-functional projects aimed at scaling optimization strategies, improving operational efficiency, and integrating new commercial features.

Client Consulting & Strategy: Act as a trusted technical advisor in client-facing interactions, working closely with Account Managers to understand client business goals and translate them into effective programmatic strategies.

Performance Optimization & Analysis: Conduct deep-dive data analysis to isolate the root cause of deal fluctuations, implementing rapid, corrective measures to stabilize and optimize campaign performance.

Data Integrity & Reporting: Investigate and resolve data inconsistencies and measurement discrepancies to ensure accurate and reliable reporting of deal performance and spend.

Testing & Best Practices: Execute structured tests to evaluate platform feature behavior and validate configuration changes. Translate test findings into actionable insights and develop robust best practices for internal teams.

3+ years of experience in programmatic advertising, ad operations, or ad tech account management, with a strong focus on PMP/Deals management.

Deep, hands-on understanding of the programmatic ecosystem, including DSPs and SSPs, and the intricacies of PMP interplay.

Proven expertise in data analysis and generating actionable insights from large datasets.

Proficiency with advanced Excel/Google Sheets and using business intelligence tools (e.g., Tableau, Looker).

SQL proficiency is a plus.

Technical Acumen: Ability to diagnose and solve complex technical issues related to PMPs, discrepancy investigation, and bid request/response mechanics.

Commercial & Communication: Exceptional communication skills with the ability to articulate complex technical information to non-technical audiences, manage client relationships, and collaborate cross-functionally.

Analytical Thinking: Exceptional ability to interpret performance metrics, identify trends, and formulate data-informed optimization strategies.

Project Leadership: Proven ability to proactively manage multiple priorities, projects, and stakeholders from initiation to completion.

Language: English needed, and French is a plus.