Vice President, Field Marketing Manager

• Own the design and execution of field marketing programmes across EMEA and APAC, including executive engagement, industry conferences, account-based marketing and digital campaigns.
• Drive regional paid digital channels, including paid search and paid social, ensuring campaigns are co-ordinated with field activity and aligned to regional demand generation objectives.
• Partner closely with regional Sales teams and the Business Development function to support integrated planning across digital and field channels.
• Maintain consistent messaging, targeting and campaign sequencing across regional touchpoints, with a clear focus on EMEA and APAC market priorities.
• Define and maintain attribution frameworks that connect field activity and digital spend to pipeline creation and progression.
• Provide regular reporting on regional marketing contribution to revenue, including campaign performance, pipeline impact and budget effectiveness.
• Work with Sales and Account Management across EMEA and APAC to align marketing focus with account-level priorities, territory plans and commercial targets.
• Support regional event activity in co-ordination with EquiLend's Events function, including on-the-day assistance at key EMEA and APAC events where needed.
• Develop account-based marketing plans for high-value prospects and existing client accounts across the region, in close co-ordination with Sales.
• Oversee regional content localisation to ensure field and digital assets reflect regional market context, regulatory considerations and client priorities.
• Manage regional marketing budgets with discipline, ensuring spend is allocated effectively across field and digital activity and tied to measurable commercial impact.
• Maintain relationships with key industry bodies, media partners and conference organisers across EMEA and APAC to support EquiLend's visibility in target markets.
• Ensure all regional marketing activity is delivered in line with global brand standards, compliance requirements and corporate messaging frameworks.

• 7+ years' experience in B2B marketing within enterprise software, financial technology or equivalent commercial experience
• Proven track record owning field marketing programmes, including executive engagement, account-based programmes and multi-channel campaigns in a complex, relationship-driven sales environment.
• Hands-on experience managing paid digital channels, including paid search and paid social, with the ability to co-ordinate campaigns alongside broader sales and demand generation activity.
• Strong working knowledge of marketing attribution, pipeline reporting and marketing contribution frameworks.
• Experience working with regional Sales and Account Management teams to translate commercial priorities into targeted field and digital programmes.
• Solid experience managing regional marketing budgets, with a clear focus on spend effectiveness and commercial impact.
• Familiarity with CRM and marketing automation platforms to support campaign execution, lead tracking and pipeline reporting.
• Clear communication and stakeholder management skills, with the confidence to work across regional Sales teams and global marketing leadership.
• Comfortable balancing strategic programme design with direct personal execution in a lean team environment.

Why EquiLend? 

• Be recognised for your contribution through a discretionary annual cash bonus, linked to individual and company performance.  
• Work flexibly with up to 100 remote working days per calendar year.  
• Take time to recharge with generous annual leave, plus public holidays.  
• Access group life assurance and income protection, supporting you and your dependents.  
• Private health and dental insurance, available from your first day (optional).  
• Save for the future through a company pension contribution of 7.5%, when you contribute a minimum of 1.5%.