Marketing Specialist, Multifamily

 

 

 

The Marketing Specialist, Multifamily will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive leasing performance, engagement, and optimize occupancy across the company’s growing multifamily portfolio.  This includes 743 residential homes in NYC and 1,821 homes located in VA, MI, and MO. This role will play a pivotal part to promote the company’s residential properties, services, and overall mission. The Marketing Specialist will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance the company’s brand presence and strengthen its connection with key audiences that align with organizational goals.

MARKETING CAMPAIGN & CREATIVE SUPPORT:

Assist in the development and execution of marketing campaigns and creative materials for all multi-family properties in partnership with on-site teams and external marketing agencies

Support digital marketing initiatives, ensure campaigns align with vacancy goals, budget parameters, and portfolio strategy

Coordinate campaign ideation with on-site teams based on leasing velocity and availability

Support marketing initiatives that drive qualified leads and conversion to leases

Assist in the implementation and maintenance of consistent portfolio-wide brand standards

DIGITAL & LISTING MANAGEMENT:

Maintain and audit residential listings across all marketing channels, including ESRT website, property-specific websites, ILS platforms, and email campaigns to ensure accuracy of pricing, availability, visuals, and functionality

Conduct routine website audits to confirm asset accuracy and user experience functionality

Support ongoing website enhancements and digital platform upgrades in coordination with agency partners

Monitor digital marketing performance and budget in partnership with agencies, flag discrepancies and/or optimization opportunities

Assist with update of marketing content (floorplans, photos, verbiage) to create a cohesive and aspirational brand identity

ASSET & VISUAL LIBRARY MANAGEMENT:

Maintain and organize residential visual libraries, including photography, videography, floor plans, and virtual tours

Coordinate, schedule, and support on-site photography and videography shoots, including development of shot lists and vendor coordination

REPORTING & COMPETITIVE ANALYSIS:

Conduct competitor research and market audits to inform campaign strategy

Assist in the preparation of monthly, quarterly, and annual reports based on established templates

Track marketing budget expenses and communicate variances or overages to the team

RESIDENT EXPERIENCE & ENGAGEMENT MARKETING:

Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships

Assist in the development of resident campaigns to drive amenity awareness, utilization, and community engagement; monitor reputation management strategies

Maintain SOPs for resident engagement initiatives, leasing campaigns, and marketing processes

Develop and manage social media campaigns designed to enhance visibility and highlight the community

PROPERTY & ON-SITE SUPPORT:

Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control

Support on-site teams with ordering, distribution, and inventory management of leasing and resident marketing materials

Coordinate internal meetings, including agenda preparation and logistics support as needed

 Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams

• Strong organization, prioritization, time management and interpersonal skills
• Operate with a sense of urgency and with precise attention to detail
• Demonstrate the ability to work independently and work through ambiguity to change direction rapidly as needed
• Work effectively with all levels of employees and partners
• Demonstrate the ability to multi-task and juggle numerous projects simultaneously
• Consistently meet deadlines across multiple concurrent campaigns

Microsoft Office Suite

Familiarity with Canva, Google Analytics, Salesforce

Data analysis

Creative thinker

Ability to copy write and edit

Knowledge of how display, search and email advertising operates

Familiarity reading data involving CPC, CPP, and ROI

Familiarity with ILS platforms (e.g., Streeteasy)

Basic understanding of Search Engine Optimization

• Bachelor’s degree and/or equivalent experience
• 2-4 years of experience in Marketing
• Residential real estate industry experience a plus

At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -

ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.