Marketing Designer Manager

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

We’re looking for a highly adaptable, conversion-focused Senior Marketing Designer who will also help lead and mentor a small team of designers based in India. In this hybrid role, you’ll spend the majority of your time (70%) driving high-impact creative work across key marketing channels, while dedicating part of your time (30%) to overseeing, mentoring, and supporting the India design team to ensure quality, alignment, and growth.

• Design a high volume of performance-driven marketing content, from concept to execution—including email campaigns, social media ads, landing pages, affiliate creative, decks, digital ads, company material, and animations.
• Apply and evolve the Ethos brand across key marketing channels, ensuring every touchpoint—email, lifecycle, social, advertising, landing pages, and events—feels consistent, elevated, and strategically tailored to its audience and platform.
• Bring animation and motion design into the marketing toolkit, helping add energy, clarity, and polish across digital surfaces.
• Adapt seamlessly between Consumer-facing and Partner (agent) creative, understanding the nuances of each audience and collaborating with different internal teams to deliver effective, on-brand work that supports distinct goals and messaging strategies.
• Support creative for new product launches and evolving product lines, designing assets that clearly communicate value, drive engagement, and align with go-to-market strategy across various product types and customer segments.
• Partner closely with marketing, growth, and product design teams to craft compelling visual stories through thoughtful use of iconography, typography, photography, animation, and infographics.
• Take initiative in shaping strategic design direction, proactively pitching and executing ideas that align with business objectives and enhance the user experience.
• Lead high-impact projects from brief through execution in a fast-paced, dynamic environment—balancing speed, quality, and adaptability.

• Provide clear, actionable creative direction to the India-based design team, leveraging a strong taste level and sharp design eye to guide work toward higher craft, clarity, and performance.
• Deliver specific, detailed feedback that not only improves design output but also helps team members grow their own ability to think strategically and execute at a high standard.
• Oversee daily workflows and prioritization, ensuring the team focuses on the most impactful projects and delivers work on time and to spec.
• Review and QA email proofs daily, meticulously checking for accuracy, brand consistency, design quality, and production readiness.
• Ensure consistency and excellence in design quality, upholding brand standards while adapting to different audiences (consumer vs. agent/partnership).
• Mentor designers one-on-one, helping them sharpen their design thinking, grow confidence, and expand their skills.
• Collaborate cross-functionally with marketing, growth, product, and partnerships stakeholders—helping translate business needs into clear design direction for the team.
• Act as the bridge between the U.S. and India design teams, ensuring smooth communication, alignment, and knowledge sharing across time zones.

• 6–8 years of experience in marketing design, with a portfolio that demonstrates strong conceptual thinking, visual craft, and performance-driven work
• Exceptional design taste level with a sharp eye for detail, craft, and consistency across brand systems and marketing channels.
• Proven ability to give precise, actionable feedback and direction, helping elevate design quality while coaching others toward stronger outcomes.
• Expertise in Figma and Adobe Creative Suite; proficiency with motion design or animation
• Deep understanding of marketing funnels, audience segmentation, and channel best practices
• Strong communication skills—both written and verbal—with an ability to clearly explain design decisions
• Proven experience designing conversion-oriented marketing materials that balance craft and performance
• Demonstrated ability to lead design projects end-to-end—from insights and ideation to execution and iteration
• Skilled in storytelling, visual hierarchy, and audience-first thinking—able to clearly communicate complex ideas with clarity and impact
• Comfortable working across multiple product types and audiences (e.g., Consumer and Partner/Agent), and quickly shifting between different brand voices and goals
• Experience collaborating cross-functionally with marketing, growth, and product teams, building strong relationships and aligning creative to broader business strategies
• Thrives in a fast-paced, feedback-rich environment with shifting priorities and evolving goals
• Highly organized and self-directed; able to manage multiple projects simultaneously, meet deadlines, and adapt quickly
• Extremely detail-oriented, with proven experience in quality assurance review of digital creative (especially email proofs).
• Receptive to feedback and collaborative in an iterative design process
• Experience in DTC, fintech, or financial services industries preferred

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