Senior Brand Designer (Up)

We're the team behind Up, but under the hood, we're Ferocia - a passionate tech company driven by financial inclusion. Since 2011, we've been crafting innovative financial tools, starting with the digital platform for Bendigo Bank. We believe technology can empower everyone, from the advantaged to the disadvantaged, which is why Up was born.

Now, as part of the Bendigo and Adelaide Bank family, we combine the agility of a small company with the reach and stability of a major player. Together, we're carbon neutral, community-focused, and dedicated to high standards of corporate governance. Our mission? To leverage technology to help Australians move from financial stress and anxiety to a place of confidence and empowerment.

Want to join us? We'd love to hear from you!

Ready to make a tangible impact? Ferocia is seeking a creative Senior Brand Designer to join our small, dynamic team. This is a rare opportunity to help redefine how Australians interact with their money while pushing your creativity to the edge. We're on a mission to fight the good fight and shift finance from a source of stress to a tool for empowerment. As our Senior Brand Designer, you'll play a key role in visually articulating this mission across our brand, marketing, and app experiences. Working closely with the Head of Brand, you'll craft unique, sometimes unconventional designs inspired by youth culture and innovation, pushing beyond the typical boundaries of financial design. If you're a hands-on designer passionate about creating distinctive work that truly resonates and helps shape a better financial future, we want to hear from you. Check out the sort of things we do here. Daily activities include:

• Ideation & Concept Development: Drive the development of creative concepts, from initial individual or group brainstorming to refined, marketing-ready graphics for diverse digital or physical platforms.
• Digital Brand Expression: Design and produce unique, expressive online brand assets, including web pages, digital ads, and social media graphics. Sometimes just art for art's sake.
• Marketing Campaign Execution: Work on creative that translates into tangible creative assets (digital/physical ads, physical activations) that bring campaigns to life and hit the eyeballs of millions of Australians.
• Product Collaboration: Partner with Product Design and Engineering teams to ensure Up's brand identity is effectively expressed within app features.
• Creative Strategy Input: Engage in strategic creative sessions to identify opportunities for improving customer experience and financial well-being through design.
• External Creative Partnerships: Identify, brief, and collaborate with external contractors, creatives, and artists who align with Up's vision and style.

• 5+ years of experience as a graphic designer or skilled art director (studio, agency, or in-house), though we’re open to candidates with slightly less experience who are ready to step into a senior role and take on greater responsibility.
• Passionate about branding, with a track record of delivering high-quality design across both digital and physical outputs.
• Believes that having fun and embracing the creative process is key to producing exceptional work.
• A concept-driven thinker who thrives on generating distinctive ideas - always aiming for originality, never following trends.
• Highly capable of managing multiple projects simultaneously while maintaining focus and delivering on time.
• Has a genuine passion for the craft of graphic design and art direction, with an elite skill set and a commitment to excellence.
• Strong understanding of production techniques and the ability to create designs that translate seamlessly into high-quality physical products.
• Skilled in layout and typography, with a particular focus on web design and creating intuitive user experiences.
• Embraces unique, unconventional ideas - we love people who think outside the box!
• A strong communicator, able to collaborate effectively with cross-functional teams and articulate design decisions.
• Approaches challenges with a positive mindset, always looking for solutions even when faced with adversity.
• Eager to help others and contribute to a collaborative, supportive work environment.
• Based in or near Melbourne, with the flexibility to pop into the office on a weekly basis (or more frequently, if you prefer).
• Experience working with or producing illustrations.
• Expert-level proficiency in Adobe Creative Cloud; knowledge of Figma.
• Bonus points for expertise in motion design and/or 3D skills.
• Photography skills would be a great asset.

Note: when applying, make sure to attach a portfolio or provide a link to demonstrate your skills and some examples of work you’ve produced.

Who: Our recruiters
Purpose: Get to know each other and check for baseline alignment.

• What we’ll do: We’ll introduce you to the world of Up and Ferocia, share our mission, and check in on logistics (like notice periods and salary expectations).
• What we won't do: Our recruiters aren't designers, so we won't be talking shop just yet.
• For you: This is a space to ask any broad questions about company culture and life at Up.

Who: Head of Brand
Purpose: A casual but focused chat to see if your experience and creative philosophy align with what we're looking for.

• The conversation: We want to hear the story of your career so far, what you're looking for next, and why you’re excited about Up. We’ll also chat about the realities of the role - how we work in mission-based teams, how brand and product mesh here, and where the business is heading.
• The goal: To understand your creative spark, your communication style, and what you feel you can bring to the team.

Who: Head of Brand + Senior / Lead Brand Designers
Purpose: Great design isn't just about the final output; it’s about the messy, brilliant process that leads to the result.

• The deep dive: We’ll spend an hour together reviewing one of your favourite projects from beginning to end. We want to hear about the hurdles you cleared, the assumptions you tested, and how you collaborated with your team to find a way forward.
• For you: This is your opportunity to get a feel for our internal workflows, team culture, and creative processes.

Who: Head of Growth + Head of Design
Purpose: Meet two people you’d work with regularly across different disciplines.

• The goal: We’re looking to understand your collaborative taste. We'll chat about how you work with people from other fields, how you handle disagreement, and how you critically think through problems to reach a common goal.
• For you: We’re checking if we’d want to work with you; you’re checking if you’d want to work with us.

Who: Head of Brand
Purpose: Making sure we’re all on the same page. We’ll talk about your future career path, align on start dates, answer any final questions, and make a verbal offer followed by a written email. We aim to move fast!

#LI-DNI

We have a hybrid work culture where people can attend the Ferocia office as much or as little as makes sense for them.

We offer:

• A small team of passionate people
• Generous leave and parental policy
• Flexible working schedule
• Great city office and perks (rooftop, gym and personal trainer, games…)
• Budget for personal development, training, and conferences
• Employee Assistance Program
• Home loan rebates for our loans (conditions apply)
• Ongoing equity grants (conditions apply)

Not quite ticking every box? Throw your hat in the ring anyway! At Ferocia, we're all about shaking things up and rewriting the rules. We thrive on diversity and inclusion, and we wholeheartedly encourage you to step up and shine. Let us be the judge of your qualifications for this role – you just might surprise yourself!

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