Account-Based Marketing (ABM) Manager

We are seeking an Account-Based Marketing Manager to lead and scale deeply personalized ABM programs across our target accounts. This role bridges Marketing, Sales, RevOps, and Customer Success to develop and execute high-impact, multi-threaded engagement strategies that accelerate pipeline, increase deal velocity, and build long-term strategic partnerships.

This role requires both strategic thinking and operational excellence. You will be responsible for defining account strategy, prioritization frameworks, and engagement roadmaps, while also owning end-to-end execution of ABM programs, from planning and content orchestration to launch, measurement, optimization, and reporting.

This is not campaign marketing; it is precision, partnership-driven ABM built for complex buying groups and enterprise decision-makers. This role carries clear pipeline generation and influence targets tied directly to revenue outcomes.

Strategic ABM Execution (1:1, 1:Few, 1:Many)

• Develop and execute integrated ABM strategies across tiered account segments

• Create comprehensive account strategies aligned to business objectives, revenue targets, and Sales priorities

• Map buying groups and influence across executive and regional stakeholders

• Design coordinated multi-channel engagement across digital, content, executive outreach, ads, gifting, and field activation

• Create personalized assets including messaging frameworks, landing pages, thought leadership, and executive-level plays

Revenue and Pipeline Accountability

• Own defined pipeline generation and pipeline influence targets across priority accounts

• Drive measurable impact on opportunity creation, acceleration, and expansion

• Partner with Sales and Customer Success to align ABM programs to active deals, whitespace, and expansion strategy

Sales and GTM Partnership

• Collaborate closely with Sales, Marketing, and Customer Success to identify target accounts, define ICPs, map buying groups, and align go-to-market plays

• Develop a deep understanding of deal strategy, account dynamics, competitive positioning, and AE priorities to align ABM plays directly to opportunity progression and revenue goals

• Drive buying-group saturation and executive engagement across top accounts, tailoring programs to deal stage, blockers, and strategic objectives

• Present performance insights, pipeline impact, and strategic recommendations to cross-functional leadership

Account Ecosystem Integration

• Tailor messaging and thought leadership to align with each account’s innovation narrative

• Embed our brand within account ecosystems (e.g., personalized hubs, co-branded assets, executive positioning)

• Partner with internal champions to co-create messaging they confidently support publicly

Measurement, Optimization and Scale

• Track account penetration, engagement depth, pipeline influence, velocity, and ROI

• Manage and optimize the ABM tech stack; Hubspot, Tableau, Inlfu2, Usergems, and Sendoso

• Leverage agentic AI and automation to increase personalization at scale, streamline execution, and improve decision-making efficiency

• Translate performance data into strategic adjustments and proactive account actions

• Build scalable, repeatable ABM playbooks to expand impact across strategic accounts
  

• Achieving and exceeding defined pipeline generation and influence targets

• Measurable acceleration of deal velocity and expansion within target accounts

• Increased executive engagement and buying-group reach

• Strong alignment and execution cadence with Sales and Customer Success

• Sustained account visibility that compounds awareness and trust over time
  

• 5+ years of B2B marketing experience, with direct ABM ownership in SaaS or enterprise technology

• Proven track record of driving measurable revenue impact (pipeline creation, acceleration, influence)

• Experience partnering closely with enterprise Sales teams

• Strong analytical skills and comfort translating data into strategy

• Experience with Hubspot, Tableau, Inlfu2, Usergems, Sendoso and working with external agency support

• Strategic thinker with hands-on execution capability

• Strong cross-functional communication and executive presence

Fieldguide is a values-based company. Our values are:

• Fearless - Inspire & break down seemingly impossible walls.

• Fast - Launch fast with excellence, iterate to perfection.

• Lovable - Deliver happiness & 11 star experiences.

• Owners - Execute & run the business with ownership.

• Win-win - Create mutual value & earn trust for life.

• Inclusive - Scale the best ideas with inclusive teams.