Event Operations Coordinator

Partner with Sales Operations and the Field Marketing Manager to build targeted invite lists with the right mix of customers, in-pipe prospects, and net-new leads for each event

Drive RSVPs and ticket confirmations through structured email cadences and direct outreach (phone, LinkedIn, etc.) to hit the goal every time

Maintain minimum registration and attendance rates

Quality matters as much as quantity. The goal isn't a full room, it's the right full room

Execute multi-touch outreach campaigns (email, phone, etc.) to drive RSVPs against event-specific targets

Manage registration lists and ensure accurate, up-to-date attendee records throughout the pre-event cycle

Coordinate with Sales to ensure reps are actively supporting outreach efforts for their accounts and prospects

Own pre-event operational details so that the Field Marketing Manager can focus on strategy, on-site experience, and sales conversion including: 

• Ensure attendee travel is booked and act as liaison between attendees and travel agency as needed

• Build and maintain event websites where applicable

• Create and manage registration pages in Cvent

• Build Salesforce campaigns for every event and ensure proper tracking throughout

• Create and deploy all necessary UTMs, web links, and landing pages as needed

Once the Field Marketing Manager has selected and contracted vendors (swag, activations, venues, etc.), take ownership of all follow-through

Manage day-to-day vendor communication to ensure deliverables are on time and meet expectations

Escalate issues to the Field Marketing Manager as needed

Track and process vendor invoices to ensure timely payment

Draft and deploy all transactional attendee communications in partnership with the Field Marketing Manager, including:

• Know Before You Go (KBYG)

• Event updates and logistics changes

• Post-event surveys

• Ensure every attendee has the information they need to show up prepared and engaged

Execute post-event email cadences to support conversion efforts

Ensure all attendee and response data is accurately logged in Salesforce for pipeline tracking

Secure survey responses and share this information with the broader leadership team for consideration and analysis