Social Media Expert (Germany) for The Coca Cola Company account

Germany·BerlinFull-time

MarketingSocial Media

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Quick Summary

Overview

The RoleAt Findasense, we are looking for a Social Media Expert to take part in an exciting international project in the FMCG industry, within The Coca Cola Company account.

Technical Tools

MarketingSocial Media

Strategy Support: Provide advisory input on local social strategies for client review and decision. Ensure full alignment with the central strategy and OKRs and identify synergies between social and influencer marketing.
Content & Workflow Coordination: Support the client in briefing external agencies. Collect and consolidate feedback into a single, aligned response to share with the executing agency. Track all reworks to ensure feedback is fully implemented before closure.
Trend Identification: Review agency trend alerts daily to identify relevant trends per brand and market. For each trend, you will provide a description, supporting examples (links/screenshots), brand relevance, and suggested next steps for client review.
Publishing Governance: Ensure no organic content is published without required approvals from the client under a strict compliance process which involves several stakeholders. Maintain strict proof of approval in the central library (including approving entity, asset reference, approver name, and link to published content) and ensure publishing frequency follows the approved strategy.
Quality Assurance & Process Compliance: Ensure all executing agencies follow the client's processes and guidelines. Collaborate with internal Findasense teams responsible for Community Management, tagging, and reporting in the local market. Relay approved feedback, track remediation, and escalate non-resolution.
Governance, Escalation & Technical Coordination: Act as the main point of contact for internal Findasense teams regarding market social topics. Coordinate between Social Tech Admin and executing agencies for technical issues and access changes. Ensure executing agencies do not directly modify profile settings, bios, images, or access levels. Escalate any risks, breaches, or non-compliance to the client's local and central teams.
Monitoring & Intelligence: Conduct monthly checks for fake accounts across all brands in the market and escalate them. Brief the Findasense Intelligence team on local social listening and reporting needs to ensure alignment with client requirements.
Alingment and to take part of influence led projects and events, in coordination with the appointed Influencer Manager for Germany from Findasense.

Requirements

~1 min read

Ideally, you bring 5+ years of professional experience in social media project management. We are looking for a candidate with native-level German proficiency who understands and is familiar with the German market, so that they can provide local social and cultural insights.
You have in-depth knowledge of social media best practices and platforms for executions in the market and enjoy helping others achieve their goals.
You possess strong strategic social expertise, allowing you to support senior managers, assess recommendations, and adapt them to the local market's needs.
You are highly organised, detail-oriented, and capable of managing strict governance, compliance guidelines, and multi-agency workflows.
You have excellent communication skills and experience coordinating between clients, internal Findasense teams, and external executing agencies.
You have hands-on experience with Meta, TikTok, and publishing workflows.
Experience with tagging on Sprinklr and operational QA in social media workflows is a plus.
Knowledge and experience of influencer marketing management is a plus.
Knowledge of beverage industry social media context is a plus.
Knowledge of music, entertainment, or movie brand social media context is a plus.
You are eligible to work in Germany, based in Berlin to attend events and meetings with our client.