Content Strategy Lead

Tens of thousands of businesses — from newly incorporated startups to public enterprises — rely on Firstbase to streamline compliance, finance, analytics, and every part of the back office. It is one platform to run your entire company.

Our goal is to make running a business feel like magic. We make it possible by owning the general ledger and unifying data across all business functions. Compliance tasks are flagged — and often resolved — automatically. Real-time business metrics are accurate, accessible, and easy to understand. And if you need to hire a new employee, send an invoice, or file taxes, you can do it from the same interface.

We’re bundling what’s never been bundled. We’re not building an incorporation tool. We’re not building an ERP. We’re not building an "AI accountant." We are creating a new category entirely: the Company OS.

We cherish the moments when noise fades and we move with clarity, confidence, and focus — doing the right thing at the right time. These moments are when our best work happens, and we strive to create more of them.

We value craftsmanship over busyness, clarity over complexity, and resilience above all — whether it takes hard work or patience. We aim high, avoid mediocrity, and speak with fearless transparency.

We believe in accelerated career progression and take pride in growing talent from within, always preferring to promote our own before looking externally.

This is a newly established team with a bold mandate: to create the most captivating, high-quality content in the industry. We believe content should do more than inform — it should inspire. While most tech companies produce generic, checkbox content, we see a massive opportunity to stand out by telling stories that resonate deeply and elevate the human spirit. From thoughtful written pieces to cinematic video, this team exists to make people feel something — and remember us because of it.

If the team description above excites you, this is your opportunity to lead it from the ground up. You’ll define and execute our entire content strategy — from short- and long-form editorial to video and in-person storytelling — working directly with leadership and world-class external talent, with the chance to build the best content team in the world. You will:

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  Lead the development of innovative content formats — with a focus on long-form video and written storytelling — that captivate, inspire, and push beyond traditional content marketing

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  Build and manage a content calendar, aligning production and release cadences with product launches, business goals, and market trends

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  Recruit, manage, and collaborate with world-class creative talent — both in-house and external — to bring bold ideas to life

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  Define and track clear performance metrics to measure the reach, quality, and impact of our content across channels and audiences

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  Operate with creative rigor and startup scrappiness — from producing polished, cinematic work to fixing small-but-critical details without hesitation

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  Work within flexible timelines and budgets, always optimizing for excellence
  

• Based in New York City, or willing to relocate

• 3+ years of experience leading creative teams at a product company or creative agency

• A proven track record of identifying, recruiting, and working with exceptional creative talent

• Strong project management skills — you keep plans clear, timelines on track, and everyone aligned

• Hands-on experience producing or contributing to high-quality video content, with examples to show

• A rare blend of creative instinct and analytical thinking — you believe the best creative work is born from discipline, perseverance, and a high sense of ownership

• Strong understanding of the startup landscape and how modern companies are structured, operate, and scale

• High level of energy

• Mediocrity is your enemy. You don’t stop until you get to "great." You’re relentless in pursuit of excellence.

• You speak your mind, challenge assumptions, and present ideas clearly — no fear of conflict.

Even if you don’t check every single box but you’re passionate about the role and want to help build something great, we still want to hear from you. We value diverse experiences and unique perspectives.

Want to work at Firstbase but don’t see an opening that fits your experience? Email us at careers@firstbase.io — we will often “create” a role around a great candidate.