Director of Brand Strategy & Growth

Hiring for a strategic and hands-on Director of Brand Strategy and Growth to lead integrated marketing initiatives across brand awareness, commercialization, customer engagement, and growth.

This role will support post-FDA commercialization efforts and oversee marketing strategy across both B2B (clinic licensing/enterprise) and B2C (patient awareness) audiences.

The ideal candidate combines healthcare marketing expertise, growth-oriented execution, strong storytelling, and analytical rigor within a regulated environment.

• Drive earned media, thought leadership, influencer, and advocacy initiatives

• Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs)

• Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms

• Amplify visibility while maintaining scientific credibility and regulatory compliance

• Lead marketing initiatives supporting commercialization and post-FDA growth strategy

• Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees

• Support clinic activation, patient acquisition, and enterprise growth initiatives

• Partner with executive leadership on company narrative, positioning, and category leadership

• Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI

• Build dashboards and reporting frameworks to measure campaign effectiveness

• Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership

• Manage agencies, vendors, and external marketing partners as needed

• Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies

• Develop automated campaigns across email, social, and digital channels

• Utilize behavioral data and analytics to improve engagement, retention, and conversion

• Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards

• Support compliant promotion of FDA-cleared indications and approved claims

• Collaborate on medical, legal, and regulatory (MLR) review processes

• 8+ years of experience in growth, lifecycle, integrated, or commercial marketing

• Experience within healthcare, digital health, medical device, neuroscience, SaaS, or wellness industries preferred

• Proven success supporting commercialization or go-to-market launches

• Experience marketing to healthcare providers, enterprise healthcare organizations, and/or consumers

• Strong CRM and marketing automation experience (HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, etc.)

• Strong analytical and performance marketing capabilities

• Exceptional communication, storytelling, and brand positioning skills

• Familiarity with FDA promotional considerations and regulated healthcare communications strongly preferred

• Entrepreneurial mindset with strong operational execution skills