Senior Manager of Retention

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Quick Summary

Overview

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful.

Key Responsibilities

Email, SMS & Direct Mail Own Klaviyo: segmentation, flows, testing, reporting, and performance. Manage calendars and execution for all lifecycle campaigns—product, promo, retention. Lead voice memo SMS campaigns and test new formats to boost loyalty.

Requirements Summary

4-6+ years in retention, lifecycle marketing, CRM, or subscription growth for e-commerce or consumer brands. Deep Klaviyo expertise, segmentation, deliverability, dynamic flows, analytics.

Technical Tools

excelab-testingecommercementoring

We’re hiring a Senior Manager of Retention to own the full customer lifecycle, from first purchase through long-term loyalty, across email, SMS, subscriptions, direct mail, post-purchase flows, winbacks, and beyond.

We're not even two years old, yet our owned channels are scaling at a rate rarely seen in CPG:

Responsibilities

~1 min read

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Own Klaviyo: segmentation, flows, testing, reporting, and performance.
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Manage calendars and execution for all lifecycle campaigns—product, promo, retention.
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Lead voice memo SMS campaigns and test new formats to boost loyalty.
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Collaborate with internal team (coordination, design, QA), with the ability to execute solo when needed.
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Oversee creative and strategic execution of direct mail efforts.

Drive retention: winbacks, churn mitigation, loyalty, upsell, and save strategies.
Partner with Marketing to evolve offerings, optimize onboarding, and personalize subscriber experiences.
Use data (cohort analysis, predictive models) to identify opportunities for LTV growth.

Map and optimize customer journeys across touchpoints—onboarding, loyalty, reactivation, etc.
Deploy behavioral segmentation to align messaging with customer needs.
Run experiments across messaging, offers, and flow timing.

Track key KPIs (LTV, churn, deliverability, subscription health, etc.).
Translate findings into action across marketing, CX, and product teams.
Proactively identify trends, risks, and opportunities.

4-6+ years in retention, lifecycle marketing, CRM, or subscription growth for e-commerce or consumer brands.
Deep Klaviyo expertise, segmentation, deliverability, dynamic flows, analytics.
Ability to “get a little dangerous” in Shopify — not a developer, but comfortable navigating themes, apps, templates, and basic troubleshooting.
Familiarity with a retention tech-stack: SMS (we use Postscript), subscription platforms (we use Luna), and Direct Mail (we use PostPilot)
Strong command of retention metrics: LTV, CAC:LTV, churn, cohorts, repeat rate, subscription KPIs.
Analytical — proficiency in Excel/Sheets and comfort working with dashboards or BI tools like Triple Whale.
Proven experience scaling retention programs in a high-growth DTC environment. Bonus if it’s a CPG, wellness or food brand.
Experience managing or mentoring another marketer (e.g., coordinator or specialist).
Comfort using AI to speed up workflow and experimentation.
Exceptionally organized, detail-oriented, and operationally strong.