Flight Centre - Director of Growth & Demand - Philadelphia, USA

Director Growth & Demand

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995.  Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click HERE

Growth & Demand Strategy

• →Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals.
• →Provide strategic direction to regional brand teams on program execution and channel activation.
• →Provide strategic direction to regional Growth & Demand Generation Managers on program execution and channel activation.

• →Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance.
• →Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics.

• →Oversee paid digital programs in conjunction with the paid media teams (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI.
• →Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions.

Website Strategy & Conversion Optimization

• →Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels.
• →Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally.

Marketing Automation & Lead Nurture

• →In conjunction with the Lifecycle Marketing teams in region, architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration.
• →Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages.

Stakeholder Alignment & Global Collaboration

• →Partner with brand marketing, sales and global team members to define lead stages, scoring models, and campaign hand-off processes.
• →Align campaign activities with revenue objectives, helping enable regional pipeline initiatives.

Data, Measurement & Attribution

• →Own digital pipeline reporting and dashboards, with a focus on metrics such as core marketing activities, lead generation, pipeline contribution, and ROI.
• →Lead global digital marketing attribution in your region and data governance to improve visibility across global and regional campaigns.

SEO & Organic Demand Strategy

• →Develop and oversee the SEO strategy in collaboration with the Global SEO lead, ensuring visibility across priority markets and alignment with paid campaigns.
• →Collaborate with SEO and content teams to align organic acquisition programs with paid efforts and campaign objectives, ensuring strategic keyword coverage and content performance.
• →Guide the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility.

• →Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.

• →Lead, coach, and develop a high-performing team of Growth & Demand Generation managers and specialists across regions, including direct and indirect reports.
• →Set clear goals, expectations, and success measures aligned to regional priorities, global revenue targets, and pipeline contribution.
• →Embed a strong performance culture with accountability for channel effectiveness, delivery quality, and continuous optimisation.
• →Establish scalable operating rhythms across regions, including executing existing planning cycles, performance reviews, prioritisation, and capability development.
• →Help cultivate a safe, inclusive, and accessible work environment for team members of all backgrounds including people who are racialized, have disabilities (invisible or visible), require faith accommodations, and/or are LGBTQ2+
• →Do your part to encourage an inclusive and accessible work environment for all Flighties, regardless of age, gender, disability, ethnicity, faith, and LGBTQ+ identity
• →Participate in maintaining an inclusive and accessible work environment for all Flighties, regardless of their identities and lived experiences
• →Help to foster an inclusive and accessible team environment for all Flighties, regardless of their identities and cultural backgrounds

• 10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations.
• 5+ years in a marketing leader role, preferably working in a shared services and multi- brand company.
• Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.
• Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.
• Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.
• Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI.
• Excellent communicator and collaborator across functions and seniority levels.
• Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.
• Establish clear team goals, KPIs, and performance standards, fostering a high-
• performing and collaborative culture.
• Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work.