Flight Centre - Growth & Demand Manager (6 Month Contract) - Philadelphia, USA

Manager, Growth & Demand Generation

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995.  Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click HERE

The Manager, Growth & Demand Generation plays a critical role in driving full-funnel digital acquisition programs that contribute directly to qualified pipeline growth and revenue outcomes for the Corporate Traveller US portfolio, with an initial and priority focus on launching and scaling the NYC market expansion plan.

Sitting within the Growth & Demand team, this role partners closely with Brand Marketing, Sales, and Commercial leaders to define, launch, execute, and optimise demand programs that directly support market entry, pipeline creation, and revenue acceleration in the US.

This is a hands-on, commercially accountable role that works across both strategic and executional operations, ensuring demand generation activity translates into measurable business outcomes across short- and medium-term sales cycles.

The role ensures consistency of strategy while enabling local execution and speed, working in close partnership with US-based brand, sales, and regional stakeholders to support growth targets in priority markets, starting with NYC.

This role works with a team of specialists (both internal and external) across automation, paid media, SEO, CRO, and digital channels, ensuring day-to-day execution, optimisation, and technical delivery are tightly aligned to revenue, pipeline, and market expansion objectives.

With a strong focus on digital performance, automation, and commercial impact, the role brings together strategy, channel execution, and growth programs under a single, accountable demand engine for Corporate Traveller US.

Growth & Demand Strategy

• →Lead the development and execution of scalable demand generation strategies for Corporate Traveller US, with an immediate focus on supporting the NYC market expansion and early-stage pipeline growth.
• →Translate business growth objectives into clear demand strategies, channel plans, and execution roadmaps that drive measurable pipeline and revenue outcomes.

Digital Inbound Execution

• →Design, launch, and optimise end-to-end digital demand programs across paid search, paid social, programmatic, email, and website channels, tailored to the US SME market and NYC expansion priorities.
• →Balance global frameworks with local execution, enabling fast activation, testing, and iteration while maintaining consistency in performance measurement and funnel definitions.

Paid Performance & Digital Media Management

• →Own and oversee paid digital programs (Search, LinkedIn, Programmatic, Google Ads, retargeting) with a clear focus on lead quality, SQL progression, pipeline velocity, and ROI.
• →Actively guide hands-on optimisation, testing, and budget allocation to maximise return on spend and support aggressive growth targets in priority US markets.

Website Strategy & Conversion Optimization

• →Partner with digital experience teams to ensure Corporate Traveller US websites function as high-performing demand and conversion engines, particularly for NYC-focused acquisition and mid-funnel engagement.
• →Lead CRO initiatives using experimentation, behavioural insights, and data-driven optimisation to improve lead conversion and progression through the funnel.

Marketing Automation & Lead Nurture

• →Design and execute scalable automation and nurture programs that support rapid lead qualification, sales readiness, and pipeline acceleration in the US market.
• →Ensure automation programs are tightly aligned to sales processes, lifecycle stages, and NYC go-to-market priorities.

Stakeholder Alignment & Global Collaboration

• →Work closely with US Sales leadership, Brand Marketing, and global teams to align on lead definitions, handoff processes, and revenue targets.
• →Act as a bridge between strategy and execution, ensuring demand programs directly support sales activity and commercial goals.

Data, Measurement & Attribution

• →Own NYC digital demand performance reporting, with a clear focus on leads, SQLs, pipeline contribution, CAC efficiency, and ROI.
• →Use insights and attribution data to guide optimisation decisions, investment prioritisation, and expansion planning

AEO/SEO & Organic Demand Strategy

• →Partner with Global SEO and content teams to drive both SEO and AEO demand growth in the US, supporting both paid efficiency and long-term pipeline sustainability..
• →Ensure organic acquisition, content, and social strategies support ICP targeting, brand credibility, and funnel progression.

Enablement & Best Practice Sharing

• →Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.

Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

• 5+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations.
• Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.
• Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.
• Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.
• Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI.
• Excellent communicator and collaborator across functions and seniority levels.
• Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.
• Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture.
• Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work.