Growth Marketing Manager

Develop and execute a comprehensive, AI-enabled growth strategy aligned to aggressive regional revenue targets.

Build a full-funnel digital acquisition system that scales pipeline efficiently across multiple EMEA markets.

Define and own KPIs tied directly to sourced and influenced pipeline, CAC, conversion rates, and ROI.

Implement a structured experimentation framework (hypothesis → rapid test → measurement → scale or kill).

Embed AI tools into campaign creation, content production, targeting, optimization, and reporting workflows.

Develop AEO (Answer Engine Optimization) strategies to ensure FloQast surfaces in AI-generated responses and LLM-driven discovery.

Identify and test unconventional growth loops using automation, personalization at scale, and AI-enabled segmentation.

Ship fast. Run 10+ structured experiments per month. Scale what works aggressively.

Own strategy and execution across Google, LinkedIn, and emerging digital channels.

Expand into new frontiers — video, programmatic, community-driven media, and underpriced platforms.

Drive intelligent budget allocation, incrementality testing, and ROI optimization.

Align digital investment tightly to EMEA sales priorities, target industries, and priority accounts.

Build a high-impact EMEA SEO strategy focused on high-intent accounting and finance keywords.

Ensure FloQast content ranks not just on Google, but across AI-powered search experiences.

Partner with Product Marketing and Content to create authoritative, differentiated content that cuts through commoditized messaging.

Identify organic growth loops that compound over time.

Challenge safe, overused B2B messaging and formats.

Pilot bold creative approaches that differentiate FloQast in crowded markets.

Identify whitespace opportunities within EMEA sub-regions, verticals, and segments.

Test new acquisition approaches beyond traditional gated content and static campaigns.

Partner with web and global teams to drive conversion rate optimization across regional landing experiences.

Use behavioral insights and AI-driven analysis to identify friction in the buyer journey.

Run structured A/B and multivariate tests across messaging, creative, and offers.

Align closely with Sales to improve MQL → SQL → Opportunity conversion.

Own EMEA growth performance reporting with clarity and rigor.

Track pipeline, CAC, LTV, conversion rates, and incrementality.

Use attribution intelligently while challenging flawed assumptions.

Provide executive-ready insights and defend your growth strategy with data.

5+ years of B2B growth, digital, or demand generation experience (SaaS preferred)

Proven track record of driving measurable pipeline and revenue impact

Hands-on experience managing LinkedIn and Google Ads at scale

Demonstrated SEO success with measurable ranking and traffic improvements

Experience in multi-country or regional marketing environments preferred

BA/BS degree required

Experience with Hubspot

Deep familiarity with AI tools for content creation, automation, data analysis, and workflow optimization

Experience integrating AI into marketing experimentation frameworks

Comfort using AI to accelerate campaign production, targeting, and testing

A bias toward action — comfortable testing ideas that may fail

Strong understanding of B2B attribution, incrementality testing, and CAC optimization

Ability to distinguish between vanity metrics and commercial impact

Experience building structured experimentation roadmaps

Strong financial discipline in managing regional budgets

Builder mentality — thrives in high-growth, ambiguous environments

High ownership and accountability for measurable outcomes

Naturally curious and intellectually restless

Confident challenging legacy thinking

Clear communicator who can influence stakeholders across Marketing, Sales, and Leadership