Marketing Operations Analyst

Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.

This role will own Hubspot marketing wokflows, analytics and insights while partnering closely with Sales Ops to ensure the integrity, flow, and actionability of marketing data across our tech stack. In addition to Hubspot admin duties, this position will be responsible for synthesizing data from across all marketing channels to build dashboards and deliver insights that drive revenue outcomes. This is ideal for someone who is operations-oriented, loves investigating trends and anomalies, and delivering clear narratives and outcome-driven recommendations guided by the data

• Build, maintain, and optimize Hubspot workflows automations, reports and dashboards for marketing performance 
• Partner with SalesOps to create full-funnel Salesforce reports & dashboards ensuring accurate attribution
• Synthesize data across all marketing channels to conduct marketing mix analysis to inform key decisions
• Define KPIs, metric hierarchies, and standardized reporting structures to ensure consistent forecasting and performance evaluation across channels and initiatives
• Own marketing reporting for QBRs, board meetings, and monthly executive updates
• Establish monthly and quarterly performance cadences supported by standardized templates and clear, insight-driven narratives
• Investigate trends, provide context, and deliver clear narratives and recommendations.
• Automate recurring reports to eliminate manual workflows and free capacity for strategic analysis
• Leverage AI tools (including Glean and AI agents/automations) to enhance data analysis, accelerate insights, and explore forecasting capabilities 

• Education: High school degree or equivalent  
• Years of Experience: 3-5 years 
• 3+ years of experience in marketing analytics, marketing operations, or a related role within B2B SaaS 
• Strong proficiency in CRM reporting and dashboard creation (Salesforce or equivalent) 
• Proficiency with marketing automation platform data and workflows (HubSpot, Marketo, Eloqua, or equivalent) 
• Experience with attribution modeling and marketing mix analysis 
• Strong process orientation with the ability to create structure, documentation, and repeatability
• Excellent working knowledge of SQL and/or Python, and Excel. 
• Demonstrated ability to translate marketing and pipeline data into clear narratives, insights and recommendations 
• Ability to own projects end-to-end, from ideation through execution
• Experience with and enthusiasm for emerging AI tools, agentic workflows, and automation capabilities 
• Excellent communication skills, particularly the ability to present data clearly to senior leadership