Senior Manager, Paid Media, Digital Banking

Develop, launch, and manage Forbright Bank’s paid search, paid social, and display advertising strategies for its digital banking products  

Optimize paid media campaigns to meet and/or exceed performance marketing goals through channel-specific levers, including but not limited to copy changes, keyword expansion, bid adjustments and automation, budget allocation, a/b testing, placement testing, etc.   

Partner with our Martech, Data, and Analytics teams to enhance our tagging and tracking  

Develop/improve daily, weekly, and monthly reporting to capture data and insights required for daily analysis, efficient campaign management, and regular communication   

Maintain/enhance partnerships with third party vendors to unlock growth and insights   

Collaborate with cross-functional teams to develop audience targeting strategy  

Provide regular reports and feedback to the Marketing and Digital Banking team, offering insights into media performance and advocating for necessary support to enhance campaign performance  

Assist with the development and execution of paid media test and learn roadmap and regularly analyze and report out on results  

Handle trafficking and QA support for campaign launches and campaign changes  

Manage campaign pre-launch and post-launch documentation in accordance with control procedures  

Identify and help establish new traffic source opportunities, both directly with media publishers and new ad networks   

Collaborate with creative resources to provide feedback on creative assets, specifically providing guidance on paid media best practices for creative  

Oversee and manage paid media campaign budget pacing  

Stay updated with search, social, and display trends, tools, and best practices to continuously refine paid media strategy  

Perform other duties as assigned 

High School Diploma required; Bachelor's Degree preferred 

Minimum 4 years of experience building and directly managing paid search, paid social, and display campaigns required 

In-depth knowledge of paid media vendors, including but not limited to Google Ads, Google Performance Max, Google Demand Gen, Bing Ads, Meta, and Reddit 

Strong analytical skills with the ability to interpret data, generate insights, and make data driven decisions 

Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible  

Experience identifying, recommending, and implementing paid media optimizations     

Experience with ad copy writing and editing and/or working with agency or other creative and content partners  

Proficiency with developing and monitoring tagging and tracking strategies – including tag rules, UTM creation, UTM management, etc.  

Experience with vendor management  

Proven track record of managing large-scale, high-budget paid media campaigns directly  

Experience with Google Tag Manager, Google Campaign Manager, and Google Analytics  

Certifications in Google Ads, Bing Ads, Meta, Reddit, DV360, or other relevant platforms  

Experience in banking or financial services highly desirable   

Passion for paid media, analyzing data, optimizing campaigns, and working in a fast-paced environment 

Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)   

Excellent verbal, written, and interpersonal communication skills   

Strong organizational skills and attention to detail    

Outstanding problem-solving and time management skills   

Self-motivated, self-directed, and results-oriented  

Adaptable and able to multitask in a fast-paced environment   

Can work independently and within a team; solution-oriented with a collaborative approach