Paid Media Coverage & Optimization Associate

We are hiring a Paid Media Coverage & Optimization Associate to support product-level ad coverage and performance monitoring across Google Ads and Meta Ads.

This is an operations + analytics role. You will work directly with a US-based client and collaborate closely with their existing paid media and analysis teams to ensure accurate product coverage, smooth launches, and performance tracking.

• Paid media operations & execution
• Product feed and SKU-level coverage
• Performance monitoring using predefined targets
• Cross-team coordination

• 2–4 years of experience in paid media or marketing operations
• Hands-on experience with:
  • Google Ads (Shopping + Search)
  • Meta Ads
• Experience managing:
  • Product feeds (Google Merchant Center, Meta catalogs)
  • Large inventories (hundreds to thousands of SKUs)
• Strong Google Sheets / Excel skills
• Comfortable working cross-functionally with ads, analytics, and ops teams

• Ensure all new products and categories are:
  • Properly mapped
  • Approved
  • Live in Google & Meta ad accounts
• Maintain a master product-to-ad coverage tracker

• Create and enforce a launch checklist:
  Product added → feed updated → campaign/ad group created → QA → live
• Coordinate with analysts and ads teams to avoid launch delays

• Monitor predefined ROAS / CPA / MER targets
• Identify underperforming products and:
  • Pause
  • Optimize
  • Escalate to the ads team

• Work alongside the existing ads team to:
  • Follow established campaign structures
  • Respect budgets and bidding strategies
  • Align with business goals

• Weekly reports:
  • New products added
  • % live in ads
  • Time-to-launch
• Monthly summaries:
  • Products meeting vs missing return targets

• Client location: United States
• Working hours: 9 AM – 6 PM CST, Monday–Friday
• Engagement: Candidate works directly with the client
• Location: Remote (Anywhere in the world)