Account-Based Marketing Manager

For years, account-based marketing at Fresh Prints has been built around campaigns. We identify an opportunity, launch a program, measure the results, and rebuild the approach the following year. That is no longer enough.

Our highest-value accounts should not be managed as a series of campaigns. They need a long-term growth strategy: a clear view of which accounts deserve disproportionate investment, what will materially change their value, and how Fresh Prints should serve, retain, and expand them over time. Your job will be to build that strategy.

You will bring together customer insights, data, segmentation, and operational execution to determine where the biggest account growth opportunities exist and what the business must do to capture them. The goal is to build an account-growth system that becomes more intelligent, more effective, and more valuable with every cycle.

There is no established function to inherit and no finished playbook to manage. You will define what account-based marketing should mean for Fresh Prints, build the operating model behind it, and drive the business to execute against it across Marketing, Sales, Creative, Data, and Operations.

We are not looking for someone who will optimize the existing approach at the margins. We are looking for someone who will question its assumptions, identify the few bets that could materially change account value, and take responsibility for turning those bets into results.

• Defining how Fresh Prints grows and retains its most valuable accounts at the company level, not simply running better campaigns.
• Building an account strategy that continues to work as chapters, decision-makers, relationships, and buying cycles change.
• Identifying the few highest-leverage bets that could materially increase account value, then focusing the business around them.
• Turning strategy into execution through direct ownership, cross-functional influence, and systems that scale.
• Shaping how Marketing, Sales, Operations, and account-facing teams approach retention, expansion, and long-term account development.
• Building account growth into a durable business capability, not an initiative that resets every campaign cycle.

• Build the long-term growth strategy for Fresh Prints’ highest-value accounts.
• Define how the business should identify, segment, prioritise, invest in, retain, and expand those accounts over time.
• Develop a strategy that remains effective even as student leaders, decision-makers, buying committees, and internal account owners change.
• Use customer insight, account data, and commercial judgment to identify the few opportunities that could materially change account value across the business.
• Shape decisions across sales motions, customer experience, and account coverage when those decisions are necessary to unlock growth.

• Take responsibility for moving the strategy from an idea into how the company actually operates.
• This is not a role that ends with recommendations, presentations, or campaign briefs. You will stay close enough to execution to ensure the strategy produces measurable results.
• Use AI, automation, process, and disciplined prioritisation to operate with the leverage of a much larger team.
• Partner with Sales, BDM, Campus Manager leadership, Marketing, Creative, Data, and Operations to translate the strategy into clear actions, ownership, and operating rhythms.
• Build the systems, decision rules, and playbooks that allow teams to execute the strategy correctly without depending on you to manage every action.

• Represent account growth and retention in executive-level conversations.
• Bring a clear, evidence-backed point of view on where the company should place its bets, what it should stop doing, and what needs to change.
• Build the commercial case and organisational support required to secure resources, change priorities, and influence how teams operate.
• Raise the quality of thinking and execution across teams you do not formally manage through clarity, judgment, and credibility.
• Measure success through changes in retention, expansion, and account value, not simply through campaign delivery or short-term engagement metrics.

• You think in systems, not isolated campaigns, and build strategies that outlast any individual relationship or decision-maker.
• You have created a meaningful step-change in performance before, not only improved an established playbook at the margins.
• You are comfortable entering an ambiguous problem, forming a strong point of view, and creating the path forward without precedent.
• You can move from customer insight and data to clear strategic choices, then stay close enough to execution to make those choices real.
• You know how to raise the performance of teams you do not manage through strong judgment, clear systems, and influence rather than formal authority.
• You have the credibility to challenge assumptions, influence senior leaders, and push the business toward harder but higher-value decisions.
• You take retention and expansion as seriously as acquisition and see all three as part of the same account-growth system.

• 5+ years of experience in account-based marketing, growth strategy, customer strategy, revenue strategy, or a related strategic role.
• A track record of delivering significant, measurable improvements in account growth, retention, expansion, or customer value.
• Evidence of building a new strategy, capability, or operating model rather than only managing an established function.
• Strong commercial judgment and the ability to connect customer insight, data, and business economics.
• Experience driving meaningful outcomes across teams without relying on formal authority.
• Strong executive communication, including presenting recommendations, challenging assumptions, and securing senior-level buy-in.
• Comfort operating with ambiguity, setting direction without precedent, and being accountable for results without an established playbook.