Influencer Manager

Gabb is looking for an Influencer Manager to assess, strengthen, and scale our influencer program into a structured, high-performing channel. We have existing creator relationships and program activity — your job is to evaluate what’s working, close the gaps in systems and measurement, and raise the overall quality of execution to match our growth ambitions.

You will own the influencer channel end-to-end — from identifying and contracting creators in the parenting, family, and tech space, to building the campaign briefs, managing the relationships, and reporting on results. You will also lead our User-Generated Content (UGC) and whitelisting strategy, connecting the influencer program directly to paid and organic social performance. This is a role for someone who is equally comfortable building spreadsheets and building relationships.

-Evaluate the current influencer program — existing creator relationships, tooling, workflows, and reporting — and enhance the systems, processes, and documentation needed to operate it at greater scale, including a maintained influencer CRM/database, campaign tracking, and performance reporting standards

-Define Gabb’s influencer tier strategy: nano, micro, macro, and macro-plus creators across Instagram, TikTok, YouTube, and Facebook, prioritizing the parenting, family lifestyle, and tech-for-families verticals

-Establish program KPIs and a regular reporting cadence that connects influencer activity to awareness, traffic, and revenue outcomes

-Build and maintain standardized campaign briefing, contracting, and payment workflows that can scale as the program grows

-Identify, vet, and onboard new creators whose audience, values, and content style align with Gabb’s mission of protecting kids and connecting families

-Manage and deepen relationships with existing influencer partners through consistent communication, exclusive opportunities, and genuine brand community-building

-Lead influencer outreach, negotiation, and contracting — securing favorable terms on rates, usage rights, exclusivity, and deliverables

-Manage product seeding programs including device shipment, setup support coordination, and follow-through on content commitments

-Develop creative campaign concepts and write detailed campaign briefs that give creators clear direction while leaving room for authentic expression

-Plan, execute, and measure influencer campaigns tied to product launches, seasonal moments, brand awareness goals, and sales objectives

-Coordinate giveaways and co-promotions with the social media team, including device fulfillment for contest winners

-Plan and execute influencer-facing events and activations that deepen creator relationships and generate compelling content

-Lead Gabb’s UGC strategy — building a library of creator-generated content that can be repurposed across owned channels, paid ads, and retail

-Own the whitelisting program in partnership with the paid social team: identify high-performing organic creator content, secure whitelisting rights, and coordinate amplification through paid channels

-Collaborate with paid social to develop a continuous pipeline of influencer creative that fuels performance campaigns

-Track influencer content performance using social listening and analytics tools: reach, engagement rate, share of voice, traffic referral, and assisted conversions

-Build and maintain a live performance dashboard that gives leadership and marketing partners real-time visibility into program health

-Conduct post-campaign analyses with actionable recommendations — what to repeat, what to stop, and what to test next

-Report monthly to the VP of Growth on influencer program performance against established KPIs

-Partner with the social media team on a regular cadence to align influencer content with organic social strategy and platform moments

-Collaborate with Customer Success when influencers require escalated product support, ensuring their experience reflects well on the brand

-Coordinate with legal and finance on contract execution, usage rights, disclosure compliance (FTC guidelines), and influencer payment processing

-3+ years of experience managing influencer programs, ideally for a consumer brand in the family, parenting, kids, or lifestyle space

-Demonstrated experience assessing and improving influencer programs — you can evaluate what exists, identify gaps, and implement structure and process that raises program performance

-Proven track record managing campaigns from concept through execution and post-campaign reporting, with specific performance results you can speak to

-Experience with influencer outreach, negotiation, and contracting including usage rights, exclusivity, FTC disclosure requirements, and rate benchmarking

-Hands-on familiarity with influencer marketing platforms and social listening tools (e.g., AspireIQ, Grin, CreatorIQ, Sprout Social, or similar)

-Strong understanding of UGC strategy and whitelisting mechanics across Meta and TikTok

-Experience with Instagram, TikTok, YouTube, and Facebook — you understand how each platform’s algorithm and creator ecosystem works

-Proficiency in Google Workspace and comfort building tracking systems in Sheets or equivalent tools

-A pragmatic improver — you assess what exists before changing anything, build on what’s working, and close gaps with purposeful process rather than starting over

-Relationship-driven — creators genuinely enjoy working with you because you are communicative, fair, and follow through

-Analytically grounded — you track what matters, report honestly, and make data-informed decisions about where to invest program resources

-Deeply familiar with the family and parenting creator space — you know the landscape, the key voices, and what resonates with this audience

-Comfortable managing many moving parts simultaneously: multiple campaigns, creator timelines, content deliverables, and team dependencies

-Aligned with Gabb’s mission — you believe in technology that protects kids and you can communicate that conviction to creators authentically