Social Media Specialist-[Maternity Leave Cover]

Gabb is looking for a Social Media Specialist who can do more than post content on a schedule. We need someone who will assess what’s working, build the systems and workflows that don’t exist yet, and turn our social channels into a genuine growth engine. The audience is parents — specifically parents navigating when and how to give their kids technology. The stakes are real, the community is engaged, and the opportunity to build something meaningful is wide open.

This role begins as a contracted position working full-time hours, with the potential to convert to a full-time employee based on performance and mutual fit. You will own creative planning, content development, and execution across all of Gabb’s social media platforms. You will also own measurement — defining what success looks like, tracking it rigorously, and using what you learn to sharpen the strategy over time. This is a builder role. Our social presence has momentum and room to grow. The right person will bring fresh eyes, a strong creative instinct, and the discipline to match that instinct with data.

This role reports to the VP of Growth and works cross-functionally with content, brand, product marketing, and community teams.

-Audit and evolve Gabb’s social media strategy — assess current platform performance, content mix, posting cadence, and audience engagement, then define a roadmap with measurable targets for reach, engagement rate, follower growth, and conversion

-Develop and maintain a content calendar that maps to Gabb’s marketing priorities, product launches, seasonal campaigns, and evergreen brand themes

-Define and track KPIs across platforms: impressions, engagement rate, click-through rate, follower growth, share of voice, and attributed conversions from social

-Produce engaging, platform-native content — text, images, short-form video, stories, and reels — across Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging platforms relevant to Gabb’s audience

-Write compelling copy that speaks directly to parents: clear, warm, mission-aligned, and specific to the moment in the parenting journey where Gabb matters most

-Adapt content format and tone to each platform’s culture and algorithm preferences while maintaining a consistent brand voice

-Partner with designers, videographers, and external creators to produce high-quality assets when content requires capabilities beyond in-house execution

-Actively monitor and engage with the Gabb community across all platforms — respond to comments, answer direct messages, and participate in conversations that strengthen the brand’s relationship with families

-Develop strategies to grow Gabb’s social following organically, prioritizing engagement quality over vanity metrics

-Track, measure, and analyze performance across all social channels using native analytics, third-party tools, and attribution models tied to business outcomes

-Deliver regular performance reports to marketing leadership — not just what happened, but what it means and what to do next

-Run experiments: A/B test creative formats, posting times, copy approaches, and audience targeting to continuously improve performance

-Stay current on platform algorithm changes, emerging formats, and social media trends — translate insights into actionable recommendations

-Collaborate with content, brand, and product marketing teams to ensure social media amplifies broader marketing campaigns and product launches

-Support paid social efforts with organic creative intelligence — share what’s resonating organically to inform paid targeting and ad creative

-Work with customer support and community teams to identify recurring themes, sentiment shifts, and content opportunities surfaced through social conversations

-2–4 years of hands-on social media management experience for a brand — not just personal accounts; demonstrated ownership of a brand’s social presence across multiple platforms

-Proven ability to create platform-native content that drives engagement: strong copywriting, visual sensibility, and comfort with short-form video production

-Fluency in social media management and analytics tools: Meta Business Suite, TikTok Analytics, Google Analytics, and scheduling platforms such as Sprout Social, Later, or Hootsuite

-Experience building content calendars, defining KPIs, and reporting on performance with a data-informed mindset — not just posting and hoping

-Strong written communication skills with the ability to write in a brand voice that is warm, clear, and parent-focused

-Bachelor’s degree in marketing, communications, or a related field — or equivalent professional experience

-A builder — you see gaps in process and coverage as opportunities, not obstacles, and you create structure where none exists

-Creatively resourceful — you can produce high-quality content with lean resources and know when to bring in additional support

-Data-informed — every content decision you make connects to a measurable outcome, and you adjust based on what the numbers tell you

-Adaptable and fast-moving — you thrive in environments where priorities shift, platforms evolve, and the playbook is yours to write

-Genuinely interested in Gabb’s mission — you care about the role technology plays in kids’ lives and want to be part of a company doing something about it

-A strong collaborator who communicates clearly across teams and brings social intelligence to the broader marketing conversation