Digital Marketing Specialist

Location: Chennai (Work From Office) Experience: 4–6 Years Employment Type: Full-Time About Genworx.ai Genworx.ai is an AI-first technology company helping enterprises move beyond AI experimentation to production-ready, business-impacting solutions. We specialize in building Agentic AI platforms, intelligent automation solutions, and enterprise AI applications that deliver measurable outcomes with speed, reliability, and scalability. Our mission is to simplify AI and amplify customer success through innovation, operational excellence, and customer-centric delivery. Position Overview We are looking for a highly motivated Digital Marketing Specialist who can take ownership of our digital presence and execute impactful marketing initiatives across multiple online channels. The ideal candidate should have expertise in Digital Marketing, Website Management, SEO, LinkedIn Marketing and Social Media Marketing, with the ability to independently execute campaigns that improve brand awareness, website traffic, engagement and lead generation. Location: Chennai (Work From Office) Experience: 4–6 Years Employment Type: Full-Time About Genworx.ai Genworx.ai is an AI-first technology company helping enterprises move beyond AI experimentation to production-ready, business-impacting solutions. We specialize in building Agentic AI platforms, intelligent automation solutions, and enterprise AI applications that deliver measurable outcomes with speed, reliability, and scalability. Our mission is to simplify AI and amplify customer success through innovation, operational excellence, and customer-centric delivery. Position Overview We are looking for a highly motivated Digital Marketing Specialist who can take ownership of our digital presence and execute impactful marketing initiatives across multiple online channels. The ideal candidate should have expertise in Digital Marketing, Website Management, SEO, LinkedIn Marketing and Social Media Marketing, with the ability to independently execute campaigns that improve brand awareness, website traffic, engagement and lead generation. Requirements Key Responsibilities · Develop and execute digital marketing strategies aligned with business objectives. · Manage and optimize the company website and landing pages. · Execute On-Page, Off-Page and Technical SEO. · Conduct keyword research and competitor analysis. · Manage the company's LinkedIn presence and employer branding initiatives. · Plan and execute social media campaigns across LinkedIn, Instagram, Facebook, X and other platforms. · Manage Google Ads campaigns and optimize marketing ROI. · Create engaging content for websites, blogs, email campaigns and social media. · Track website traffic, campaign performance and marketing KPIs. · Prepare weekly and monthly marketing performance reports. Required Skills · Digital Marketing · SEO (On-Page, Off-Page & Technical) · Website Management · Google Analytics · Google Search Console · Google Ads · LinkedIn Marketing · Social Media Marketing · Content Marketing · Performance Marketing · Marketing Analytics Preferred Skills · WordPress or similar CMS · Canva / Adobe Creative Suite · Email Marketing Platforms · Marketing Automation Tools · Basic HTML/CSS · AI-powered marketing tools Who We're Looking For · Smart and quick to understand business needs · Highly adaptive and comfortable in a fast-paced startup environment · Strong analytical thinker with a data-driven approach · Creative, innovative and self-driven · Fast learner with excellent communication skills · Results-oriented with a strong sense of ownership Qualifications · Bachelor's degree in Marketing, Business Administration, Communications, Computer Science or a related field. · Google Ads, Google Analytics, SEO or Digital Marketing certifications are an added advantage. Benefits Why Join Genworx.ai? · Work on cutting-edge AI products and enterprise solutions. · Collaborate directly with leadership in a fast-growing AI company. · Continuous learning and career growth opportunities. · Exposure to modern AI technologies and digital innovation. How to Apply · Email your resume to: hiring@genworx.ai · Subject: Application – Digital Marketing Specialist – [Your Name]