Senior Go-To-Market Manager

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Go-To-Market Manager who will play a critical role in orchestrating the successful launch and lifecycle of our products and solutions. If you love technology, and are keen to join an industry leader — we would love to hear from you!

As a  Senior Go-To-Market Manager your key area of responsibility will be orchestrating the successful launch and lifecycle of our products and solutions. This role is a dynamic blend of high-level strategy, meticulous planning, and hands-on execution. This role will be the central hub, aligning Product, Sales, Marketing, and Operations to ensure our innovations make a maximum impact in the market and achieve our revenue targets. If you are a master of cross-functional leadership and thrive on turning great products into commercial successes, we want to hear from you!

• Develop a comprehensive commercial and Go-To-Market (GTM) strategy encompassing new product introductions and the entire product lifecycle to stimulate revenue growth, enhance profit margins, secure competitive advantage, and expand market share.

• Provide cross functional leadership in  GTM planning cycles for upcoming product/solution releases, ensuring alignment with corporate strategy, product roadmaps, and revenue goals.

• Connect the product road map to the revenue plan:  Develop the strategic business case for new products in partnership with key stakeholders during the discovery phase, ensuring product development is aligned with a validated and profitable path to market. This foundational work includes shaping revenue plans, pricing models, and resource forecasts to secure investment and guide the product roadmap.

• Provide leadership in regular cross-functional GTM readiness meetings providing support to manage dependencies, identify risks, and drive resolution of roadblocks to ensure on-time, high-impact launches.

• Collaborate closely with Product Marketing to ensure messaging, positioning, and launch assets are aligned with the GTM plan and commercial strategy and effectively support sales and partner enablement.

• Partner with sales, Channel Teams, Partner Program, Revenue Operations, Sales Enablement to define launch-specific sales targets, enablement requirements, compensation considerations, and reporting needs. Develop and oversee the execution of channel and direct sales team readiness plan, ensuring they are informed, trained, and incentivized.

• Partner with finance on revenue planning, pricing and costing for new product launches

  Work with Product Management and Operations teams to ensure product, supply chain, etc. readiness in alignment with GTM plan

• Establish and track Key Performance Indicators (KPIs) for launches, such as pipeline generation, adoption rates, partner engagement, and time-to-revenue, creating dashboards with Revenue Operations to monitor success.

• Collaborate with Sales and marketing to sustain launch metrics and implement programs for base retention and expansion

• Define key success metrics for launches (e.g., pipeline generation, adoption rates, revenue attainment, partner engagement, time-to-revenue) and establish dashboards/reporting mechanisms with Rev Ops.

• Drive a culture of continuous improvement by leading post-launch retrospectives (post-mortems) to identify lessons learned and refine our GTM playbook.

• Act as a key conduit, providing structured market, sales, and partner feedback from launch activities back into the product development lifecycle.