Getsquire3mo ago

$180,000 – $205,000/yr

Director, Product Marketing

United StatesRemoteFull-Time Exemptexecutive

MarketingProduct Marketing

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Quick Summary

Overview

WHO WE ARE SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities.

Technical Tools

b2bcustomer-successsaas

WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Founded in 2015, SQUIRE is trusted by more than 30,000 barbers across 5,000+ shops in more than a thousand cities worldwide. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.

SUMMARY:

As SQUIRE continues to scale, we’re investing in building out our Product Marketing function. We’re looking for a senior Product Marketing leader who will define the strategy, establish the operating model, and serve as the connective tissue between Product, Sales, Marketing, and Revenue.

This leader is a data-driven, strategic builder who thrives at the intersection of insight, storytelling, and execution. They will shape how our products are positioned, how value is communicated across the customer journey, and how our go-to-market teams are enabled to win.

This is a key opportunity for someone energized by improving conversion, sharpening sales effectiveness, and turning customer and marketing insights into real business impact. We’re immensely proud of the product we’ve built and the impact it has on barbers and shop owners—helping them run better businesses and pursue their ambitions as local entrepreneurs. Now is the moment to tell that story more clearly, more consistently, and at greater scale.

IN THIS ROLE, YOU WILL:

- Stand up the Product Marketing function from the ground up

- Own SQUIRE’s product narrative and category positioning

- Lead all major product launches

- Communicate our growing AI capabilities to the Barber community

- Build sales enablement, pricing & packaging strategy, and competitive intelligence

- Serve as a strategic partner to Product, Sales, and Executive Leadership

REPORTS TO:

Chief Marketing Officer

Product & Market Strategy

Own SQUIRE’s core positioning, value propositions, and messaging framework

Define category narrative and how SQUIRE wins vs. competitors

Develop a deep understanding of barbershop, beauty, and SMB service verticals

Translate customer insights into product strategy and roadmap influence

Lead our messaging and positioning around how AI can help barbers thrive

Product Launch & Go-To-Market

Lead all major product launches end-to-end: positioning, messaging, packaging, launch plans, and adoption strategy

Build repeatable launch playbooks and operating cadence

Partner with Product, Growth, and Marketing on integrated GTM execution

Sales Enablement & Revenue Impact

Support the sales enablement team in making sure the front-line teams understand the benefits and value of our product offerings

Create messaging, pitch decks, one-pagers, battlecards, and demos that materially improve win rates

Be a key partner to Revenue leadership on pipeline, conversion, and expansion strategy

Pricing & Packaging

Lead pricing and packaging strategy in partnership with Product and Finance

Own packaging architecture, value metrics, and monetization strategy

Run pricing research, testing, and business case development

Build the Function

Establish Product Marketing operating model, processes, and KPIs

Hire and develop the Product Marketing team over time

Define how Product Marketing partners with Product, Sales, Growth, and Customer Success

The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.

Experience

8+ years of Product Marketing experience in B2B SaaS, with experience in vertical SaaS strongly preferred (experience in the barber, beauty, wellness, or SMB services is a major plus)

Proven experience building or scaling Product Marketing functions

Experience working closely with Sales and Revenue teams in a high-growth environment

Skills & Strengths

You are:

Exceptional at messaging and positioning — you can turn complex products into simple, compelling narratives

Strong in product launches — you know how to drive adoption, not just ship announcements

Collaborative

Deeply experienced in sales enablement and revenue impact

Analytical and strategic about pricing & packaging

Comfortable operating at both strategic and hands-on levels

AI native who understands both how to translate AI functionality to prospects and customers, and is well-versed in how to use AI tools to improve how we work

Able to influence senior stakeholders and executives

You have:

Track record of improving win rates, conversion, or revenue through Product Marketing

Strong writing and storytelling ability

Experience working cross-functionally with Product, Engineering, Sales, Marketing, and Finance

You will build Product Marketing from the ground up

You will directly shape SQUIRE’s category narrative and growth strategy

You will work on a product with clear vertical differentiation and real customer impact

You will have executive visibility and ownership of core growth levers

Base Salary ($180,000 - $205,000) + Bonus (15%)

New hire stock grant

100% employer paid medical, dental, and vision insurance for you and your dependents