Request for Proposal Production Agency for Success Story Development Mzazi Hodari III Programme

Girl Effect is an international non-profit organisation that creates media, technology and behaviour change interventions that equip adolescent girls and young women with the knowledge, confidence and skills to improve their health, education and livelihoods.

In Tanzania, Girl Effect delivers programmes through its youth brand Tujibebe, which uses radio, social media, digital platforms and community engagement to promote positive health, parenting and behaviour change.

This consultancy supports the Mzazi Hodari III programme, which promotes responsive caregiving, early childhood development and positive parenting behaviours among young parents and caregivers.

Mzazi Hodari III is a one-year extension programme designed to improve nurturing care practices for children under three years by encouraging:

• Early initiation of breastfeeding
• Exclusive breastfeeding
• Responsive caregiving
• Positive parenting practices
• Appropriate health-seeking behaviour
• Improved child nutrition

As the programme concludes, Girl Effect seeks to document programme impact through compelling multimedia success stories demonstrating behavioural change among programme participants and showcasing the effectiveness of the programme's Social and Behaviour Change (SBC) approach.

Becoming Mzazi Hodari     2-minute documentary following three young parents             

SBC in Action                         Written success story and accompanying short social media reel 

60 Seconds of Impact         One-minute donor-focused impact video                          

Behind-the-scenes Footage Raw footage and photography                                    

Raw Video Files                       All original production files                                  

Final Edited Assets       High-resolution versions suitable for digital distribution     

Girl Effect will:

• →Provide programme background and creative brief.
• →Facilitate introductions to beneficiaries and partners.
• →Coordinate safeguarding onboarding.
• →Provide brand guidelines.
• →Supply monitoring and evaluation results.
• →Review and approve all creative outputs.
• →Coordinate final dissemination.

Essential

The agency should demonstrate:

• Minimum four years' experience in professional video production.
• Proven experience producing documentaries or success stories.
• Strong storytelling capability.
• Experience filming in community settings.
• Professional filming and audio equipment.
• Capacity to operate in Arusha and surrounding regions.

Preference will be given to agencies with:

• Experience working with NGOs or development partners.
• Experience producing behaviour change communication content.
• Knowledge of safeguarding and ethical storytelling.
• Strong understanding of Tanzanian cultural contexts.

• Phase 1: Creative briefing and pre-production
• Phase 2: First production shoot ("Before")
• Phase 3: Second production shoot ("After") 
• Phase 4: Editing and review
• Phase 5: Final delivery of all assets
• Detailed production dates will be agreed during contract inception. 

Interested agencies should submit:

The proposal should include:

• Understanding of the assignment.
• Proposed creative approach.
• Production methodology.
• Workplan and timeline.
• Team structure.
• Relevant experience.
• Links to previous documentary or impact storytelling work.
• Three client references.

Submitted separately and including:

• Professional fees.
• Pre-production costs.
• Production costs.
• Post-production costs.
• Travel and logistics.
• Applicable taxes.
• Any assumptions or exclusions.

The criteria against which proposals will be evaluated are listed below.

Relevant Organisational Experience

35%

Creative Approach & Methodology

25%

Previous Work & References

10%

Proposed Team

10%

Financial Proposal / Value for Money

20%

• The successful agency will enter into Girl Effect's standard consultancy agreement.
• All deliverables produced under this assignment shall become the intellectual property of Girl Effect.
• Payment shall be linked to satisfactory completion of agreed deliverables.
• All applicable taxes should be quoted separately.
• The agency must comply with Girl Effect's safeguarding, confidentiality and data protection requirements.

RFP Issued

27 July 2026

Proposal Submission Deadline

3 August 2026

Evaluation

Early August 2026

Contract Award

Early August 2026

Project Commencement

Mid-August 2026

Final Delivery

May 2027

Please submit proposals, as described above, to suppliers@girleffect.org by  3 August  2026. Please clearly mark your email with the subject 'Success Story Production Agency: Tanzania”