Marketing Operations Lead

Core marketing systems & technology

• →Own and optimize the Marketing Automation Platform (HubSpot). Manage system configuration, workflows, automation logic, and governance. Partner with RevOps to ensure seamless integration between Hubspot and Salesforce (CRM), enrichment/data providers, marketing tech stack, and sales engagement tools. 
• →Lead a comprehensive audit and restructure/rebuild of our HubSpot instance. Lead the charge in realigning the system to industry best practice after a period of organic growth. Establish naming conventions, standardize properties, fix broken workflows, document system architecture, and create a sustainable operating model
• →Evaluate, implement, and own the operation of new marketing technologies

AI-first marketing programs transformation

Identify and implement AI-powered tools, agents, and workflows that can transform the way we do Marketing at GiveCampus – with a focus on tools that:

• →Enable deep personalization in the way we present ourselves to our partners and prospects
• →Remove manual workflows to enable the entire marketing team to spend less time on tasks and more time on strategy and execution 

Campaign operations & execution

• →Develop and implement robust systems for campaign execution. Standardize campaign frameworks and design consistent, scalable SOPs for executing on email programs, nurture sequences, webinars, and paid advertising campaigns
• →Oversee campaign performance tracking. Ensure standard tracking structures are in place and accurately configured (UTMs, campaign attribution mapping, CRM campaign structure) and create assets for the organization to be able to view campaign performance and use analytics to optimize outcomes
• →Build, QA and launch all routine campaign workflows within internal GiveCampus systems - or develop automations that can do so

Segmentation & Personalization Infrastructure

• →Create dynamic audience segmentation frameworks that enable GiveCampus to be consistently sharing messages that are persona-based and school-specific across all of our channels - including email, website, and nurture tracks
• →Maintain internal field and data architecture to support segmentation strategy. Manage enrichment tools and data providers, develop and implement new data frameworks, oversee deduplication processes, and build data validation and governance rules to facilitate reliable targeting and segmentation
• →Support ABM initiatives with account-based targeting

Lead Lifecycle & Funnel Management

• →Manage the end-to-end sales lead management framework. Drive ongoing alignment around lead definitions, prioritization/scoring, lead routing logic and assignment, and performance monitoring
• →Optimize lead funnel performance by monitoring funnel conversion rates, time to engage, and handoff effectiveness. Identify drop-off points or opportunities to double-down on successful programs. Provide insights on the organization that enable GiveCampus to aggressively expand the marketing funnel over time

Overall Reporting, Analytics & Success Criteria

• →Design new frameworks for how marketing performance is measured. Create and manage reporting assets (reports, dashboards, in-depth reviews) for the organization that offer insights into lead sourcing, campaign performance, channel effectiveness, pipeline and revenue attribution, and more 
• →Offer insights on channel-level ROI and other performance trends that can impact budgeting and resource allocation
• →Deliver actionable recommendations, not just data. Across the span of marketing programs, recommend changes in approach that can drive growth and/or flag issues before they impact pipeline downstream.

• 5-8+ years in marketing operations, with significant time spent in B2B SaaS environments
• You've built or rebuilt a marketing ops function before, or you have deep exposure to how a best-in-class marketing organization functions. You know what the end state should look like and how to get there pragmatically
• Strong understanding of SaaS revenue metrics and funnel analytics

• Deep HubSpot expertise. You will be responsible for day-to-day platform administration and will act the primary internal go-to on all things Hubspot for the broader team
• Demonstrated familiarity with AI tools in a marketing/ops context. We are looking for someone who is already experimenting with AI agents, LLM-powered workflows, and intelligent automation
• Technical fluency. You're comfortable with integrations, data modeling, APIs, and workflow automation
• Strong understanding of CRM reporting and data architecture

• Proficiency with enrichment and data tools

• Ability to translate business strategy into operational infrastructure
• Strong process design and documentation skills
• Comfortable educating stakeholders on best practices
• Systems thinker who can scale processes

• Highly detail-oriented
• Analytical and curious
• Strong communicator across technical and non-technical audiences
• Comfortable building from scratch
• Proactive and solution-oriented

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At GiveCampus, we value diversity and we pledge to foster an environment of support, inclusivity, and learning, both on the job and throughout the application process. In this spirit, we encourage candidates of all backgrounds to apply.

GiveCampus is an Equal Opportunity Employer. Applicants and employees are not discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

If you feel like you don't meet all of the requirements for this role, please apply anyways. We know confidence gaps and imposter syndrome often get in the way of connecting with incredible people, and we don't want them to prevent us from meeting you.