Senior Product Marketing Manager

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. 

GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.

We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States.

At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help! 

And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!

GoCardless is on a mission to build simple and secure bank payment solutions for people and businesses everywhere. We're transforming how businesses manage payments, and we’re looking for a Senior Product Marketing Manager who can help bring new innovations to market and drive adoption at scale. 

You will be in our Bank Payments Network Group (BPNG), working on payment solutions that grow our self-serve SMB customer base. You’ll own this segment end-to-end - from deep customer understanding to shaping product strategy to driving the metrics that define success: activation, adoption, and revenue.

You'll work closely with the Global Growth Group on various initiatives that help us hit our larger business goals. 

• Being the bridge between technical and commercial - You'll work confidently with product managers on technical nuances while translating those into compelling commercial narratives for sales and customer success teams. You thrive in this dual world and know how to speak both languages fluently.
• Digging into the data and the customer voice - You'll use both quantitative and qualitative customer research to uncover insights that shape product strategy, establish the commercial foundation, and deliver compelling propositions. You're naturally curious and analytical, comfortable extracting meaning from data and turning customer conversations into actionable product and marketing decisions.
• Working cross-functionally on complex problems - You'll collaborate across product development, commercial strategy, sales, customer success and marketing to launch and scale. You know how to build consensus across functions without losing momentum, and you have a track record of making complex products feel simple and essential to the people who need them.
• Owning outcomes, not just outputs - You measure success by adoption rates and business impact. You're energised by seeing your work drive real results and you're not afraid to iterate and optimise based on what the data tells you.

• B2B product marketing experience - You’ve done deep and extensive customer research, built ICPs, run interviews and analysed surveys. You use these insights to inform product and commercial strategy. 
• Storytelling with customer empathy - You're a natural storyteller who crafts compelling narratives that resonate with buyers. You put customer problems at the heart of your work and can translate complex payment innovations into clear value propositions.
• Multi-product and solutions selling - You've marketed more than one product at a time and understand how to build a cohesive story across a portfolio. You know that SMB buyers don't buy features in isolation, they buy a solution to a problem, and you've built the messaging and campaigns that reflects that. 
• Data-driven decision making - You're comfortable with analytics tools, tracking KPIs, and using data insights to inform product positioning and GTM strategy. You naturally ask "why?" and let evidence guide your decisions.
• Competitive intelligence - You stay on top of the competitive landscape, understand how competitors position themselves, and can clearly articulate differentiation. You've used market research to influence product and GTM strategy.
• Track record of driving adoption and impact - You aren’t focused on getting campaigns live, you drive the strategy behind them and care about analysing impact. 
• Payments or fintech experience - Understanding the payments landscape will help you hit the ground running.