Senior Manager, Product Marketing

We are looking for a Senior Manager, Product Marketing to shape and scale product marketing strategy across our K-12 product portfolio. This leader will play a pivotal role in driving new business growth, product and customer success, and renewals through a deep understanding of the market and innovative product positioning that builds demand and wins deals. This position sits on the Marketing leadership team, reporting to the Senior Director of Marketing. The ideal candidate is a hands-on product marketer with demonstrated experience scaling the PMM craft in a complex, multi-product B2B business.

• →Lead the development and execution of comprehensive go-to-market strategies that drive the success of GoGuardian products across multiple market segments.
• →Conduct market analysis and competitive monitoring to identify emerging trends, anticipate customer needs, and inform new product innovation.
• →Develop compelling narratives and product messaging that position GoGuardian to win with multiple personas across the buying committee and user base.
• →Develop and oversee go-to-market plans for new product and feature launches, including positioning, campaign strategy, and sales enablement.
• →Drive the creation of high-impact marketing assets, such as sales collateral, product playbooks, messaging frameworks, digital marketing assets, and long-form videos to support all channels.
• →Analyze performance and market data to measure the effectiveness of marketing strategies, providing actionable recommendations for continuous improvement.
• →Identify and implement AI solutions to drive operational efficiencies and scale output
• →Hire, manage, and mentor a small team
• →Maintain a forward-looking perspective by staying at the forefront of industry trends, emerging technologies, and marketing best practices in education technology. 
• →Collaborate closely with cross-functional teams, including product management, sales, sales enablement and other marketing teams to ensure alignment and efficient execution.

• 8+ years of hands-on product marketing experience and team management
• Experience managing a multi-product portfolio with unique personas and aligning each product with the overall company strategy
• Experience leading multiple strategic initiatives at once and executing to hit objectives in a fast-paced environment
• Customer-centric approach and desire to be a voice of our customers
• Ability to anticipate future trends in education technology and influence product roadmaps accordingly
• Strong work ethic, combining bias for action with innovative thinking
• Experience leading research initiatives and analyzing market data, customer feedback, and product performance metrics to inform decision-making
• Ability to identify and address product challenges through data-driven analysis
• Self-starter and proactive problem solver who can identify and set short and long-term priorities
• Drive to constantly optimize and improve, combined with a relentless focus on customer experience
• Deep understanding of the K-12 education market is preferred.
• Eager to take initiative in a fast-paced, ever-changing, dynamic environment.
• Fueled by the opportunity to truly impact the education landscape.
• Something else? Tell us! We want to learn more about you