Director of Growth & Product Marketing

United States·New Yorkexecutive

MarketingProduct Marketing

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Quick Summary

Key Responsibilities

Strategic Go-To-Market Architecture: Oversee, design, and orchestrate the long-term, cross-functional execution of the company's macro Go-To-Market (GTM) strategy.

Requirements Summary

10+ years of professional experience in Product Marketing, Growth Marketing, Enablement, or corporate GTM Strategy (health tech, fintech, or highly regulated industries preferred).

Technical Tools

MarketingProduct Marketing

Hi, we're Oscar. We're hiring a Director of Growth & Product Marketing to join our Marketing.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the Role

~1 min read

The Director of Growth & Product Marketing is a strategic leader responsible for driving revenue growth, market expansion, and product adoption. This role sits at the intersection of Product, Sales, and Operations, owning the Go-To-Market strategy while leading/supporting growth and product marketing initiatives across paid, lifecycle, and sales-driven channels. As the architect of the GTM engine, this leader ensures alignment between product positioning, demand generation, and revenue outcomes, translating strategy into measurable business impact.

You will report into the Head of Lucie Marketing.

Responsibilities

~1 min read

→Strategic Go-To-Market Architecture: Oversee, design, and orchestrate the long-term, cross-functional execution of the company's macro Go-To-Market (GTM) strategy.
→Revenue & Lifecycle Performance Strategy: Establish, optimize, and own strategic growth frameworks across paid and organic channels to scale customer acquisition, pipeline contribution, conversion velocities, and long-term revenue impact.
→Data-Driven Growth Infrastructure: Partner at a leadership level with Business Analytics, Finance, and Data teams to define macro metrics (CAC, LTV, ROI) and construct complex business cases tying marketing investment strategies directly to financial performance outcomes.
→Product Dissertation & Market Alignment: Serve as the primary strategic bridge and product Subject Matter Expert (SME) to translate sophisticated product capabilities and plan architectures into highly differentiated value propositions that align with broader market needs.
→Channel Optimization & Benchmarking: Define global channel strategy alongside Events and Paid Media leaders, overseeing budget allocations, comprehensive conversion testing frameworks, and foundational funnel performance benchmarks.

Requirements

~1 min read

10+ years of professional experience in Product Marketing, Growth Marketing, Enablement, or corporate GTM Strategy (health tech, fintech, or highly regulated industries preferred).
10+ years of experience leading, scaling, and managing, cross-functional operations focused on experimentation and data-driven results.
Bachelor's degree or 4 years of relevant professional experience.
Demonstrated experience defining, deploying, and optimizing enterprise-level technology tools to track marketing attribution, pipeline impact, and revenue.

Nice to Have

~2 min read

Healthcare or healthcare related experience including healthcare consulting, healthcare operations, healthcare finance, or related field.

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

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Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

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