Sr. Growth Marketer

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.

We’re hiring multiple Senior Growth Marketers to help build and scale our growth marketing function at HighLevel.

This isn’t a single-seat role. We’re intentionally building a team of growth marketers, each owning a specific product area or customer avatar, and working together to drive adoption, activation and expansion across the platform.

Each Growth Marketer will operate like an owner — deeply understanding their audience, identifying friction, and building the systems that help customers succeed at scale.

We’re specifically looking to add:

• Take full ownership of a defined product line or customer segment

• Identify friction across onboarding, activation and expansion

• Translate insights into clear, measurable growth initiatives

Create practical, actionable resources that help users get value faster:

• Playbooks

• Courses and trainings

• Templates and workflows

• Webinars and tutorials

Turn complex product capabilities — especially in AI and SEO — into simple, usable guidance.

• Show up where your audience already is

• Build relationships with customers, influencers and partners

• Turn feedback into product and growth insights

• Help users feel supported, seen and successful

• Build repeatable frameworks that improve activation and retention

• Partner with Product, Support and Customer Success

• Focus on compounding impact, not one-off campaigns

• Host workshops, trainings and events

• Confidently communicate use cases and outcomes

• Travel up to 25% for community engagement

• Experience building strategy from zero, not just optimizing existing systems

• Strong writing skills with the ability to simplify complex concepts

• Comfort with public speaking, workshops, and customer-facing environments

• Strategic thinking paired with executional excellence

• Ability to operate autonomously and create structure where none exists

• Analytical mindset with the ability to tie initiatives to measurable growth impact

• Comfort influencing cross-functional teams without formal authority

• 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles

• Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.

• Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.

• High-growth company with a devoted user base and a huge market opportunity

• A unique chance to shape not just product marketing, but also education and certification strategy

• Collaborative team culture

• Smart, passionate colleagues and room to lead