Google Ads PPC Specialist - 20859

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​​​​​Job Title: Google Ads PPC Manager
Working Hours: Monday to Friday 9am - 5pm PST
Compensation: TBD

Employment Type: Full-Time | Independent Contractor 

About the company

A fast-growing advisory group supporting biotech and pharmaceutical companies across finance, operations, HR, asset development, and go-to-market strategy. Through multiple acquisitions, the organization now operates eight entities, with additional acquisitions expected this year.

The company values curiosity, humility, competence, and continuous improvement. Team members are known for being easy to work with, thoughtful, and improvement-minded professionals.

• Take full ownership of all active Google Ads campaigns
• Optimize keyword structure, match types, negative keywords, and campaign segmentation
• Manage bidding strategy and budget allocation across ad groups
• Improve and maintain Quality Scores across active keywords
• Expand and refine keyword coverage across high-intent search clusters (typically 30–40+ keywords across segmented intent groups)

• Analyze and improve conversion performance across landing pages and the booking flow
• Identify message mismatches between ad intent and landing page experience
• Recommend and implement landing page improvements to reduce bounce rate and improve conversion rate
• Ensure alignment between keyword intent, ad copy, and destination page

• Monitor campaign performance daily and make proactive adjustments without direction
• Manage ad spend efficiently
• Eliminate wasted spend through search term audits and negative keyword management
• Ensure all keywords and assets are fully eligible and serving, proactively resolving policy limitations or delivery issues

• Operate independently by identifying issues, proposing solutions, and executing without step-by-step direction
• Bring data-driven recommendations proactively, not reactively
• Lead decisions on keyword expansion, bid strategy, and campaign structure
• Diagnose performance constraints and present clear resolution plans
• Operate with minimal oversight, without requiring day-to-day direction on optimization decisions

• Engage directly with Google Ads support to resolve policy limitations, ad disapprovals, and keyword restrictions
• Apply best practices specific to healthcare and therapy-related advertising
• Navigate compliance-sensitive campaign requirements, including health-related advertising policies

Deliver weekly performance reports covering:

• Spend, impressions, CTR, CPC
• Conversion rate
• Cost per consultation
• Total bookings generated

Clearly communicate:

• What is working
• What is not
• What changes are being made next
• Proactively flag issues without waiting for direction

Required Experience

• Hands-on experience independently running Google Ads campaign
• Experience creating and scheduling content using Canva
• Familiarity with Google Business Profile management
• Basic understanding of funnels, lead tracking, and performance reporting
• Ability to work independently from SOPs with minimal oversight