Senior Brand & Creative Manager

We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies.

GovWell replaces legacy software for municipalities and counties, empowering public servants to radically streamline public services and cut internal processing time for permits and licenses by up to 90%.

Founded in 2023, GovWell powers 5,000+ mission-critical processes for agencies in 30+ states serving millions of residents. The company has raised $10M in seed funding from Work-Bench and Bienville Capital, and the team works in person at GovWell HQ in New York City. Read more about our founding story in TechCrunch.

• A mission that matters: Building AI-powered products to fix outdated government systems isn’t just a technical challenge—it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services. WATCH: Mission & Vision with CEO & Co-Founder Troy LeCaire

• Real-world impact: GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference.

• Join a startup in hyper-growth: We’ve found product-market fit and are scaling the business very quickly (4X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work.

GovWell is hiring a Brand & Creative Manager to own and evolve how our brand shows up across every channel. As we scale our marketing efforts, this role ensures that everything we put into the market is visually consistent, high quality, and distinctly GovWell.

You’ll sit at the center of Marketing, working closely with the Head of Marketing and cross-functional teams to bring our brand to life across campaigns, website, sales collateral, conferences, and more. You’ll own both the strategic direction of the brand and the hands-on execution of creative assets, ensuring we move quickly without sacrificing quality.

This role offers full ownership over brand and creative at GovWell, with the opportunity to build systems, elevate our visual identity, and establish brand as a true competitive advantage.

We have a hybrid work culture that combines regular in-person collaboration at our New York City office (3+ days per week) with flexibility to work remotely.

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  Own and evolve GovWell’s brand guidelines, visual identity, and creative direction, ensuring consistency across all channels and touchpoints

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  Design and produce high-quality creative assets across campaigns, including direct mail, conferences, digital ads, social, and sales collateral

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  Support ongoing website design needs, including landing pages, updates, and new page builds that elevate the user experience

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  Manage and prioritize creative requests across the team, partnering with Marketing, Sales, and other stakeholders to deliver quickly without sacrificing quality

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  Explore and introduce new creative formats such as video and motion to expand how GovWell tells its story

• 3+ years in brand, design, or creative roles with ownership over visual output, ideally in a B2B environment

• Strong design instincts and taste, with a clear point of view on how a brand should look and feel

• Highly proficient in design tools such as Figma and Illustrator, and comfortable producing across digital and print formats

• Fast and execution-oriented, able to manage multiple requests and prioritize for impact

• Comfortable operating at both a strategic and hands-on level, from shaping brand direction to producing assets directly

• Collaborative and communicative, able to work cross-functionally and keep projects moving without friction

• Systems-minded, with an instinct for creating templates, processes, and scalable ways of working

• Curious and AI-forward, actively using new tools to improve speed and quality of creative output

• Strong alignment with our Core Values.