Director, Revenue Enablement

The Director of Revenue Enablement is responsible for defining, building, and executing Greenway’s Revenue Enablement strategy across Sales, Customer Success, and Professional Services.

This leader owns the design and execution of enablement programs that increase commercial effectiveness, accelerate productivity, reinforce execution excellence, and drive measurable revenue impact. The Director of Revenue Enablement serves as a strategic partner to Commercial, Product Marketing, Product, and Revenue Operations leadership — ensuring that revenue-facing teams are equipped with the skills, tools, systems, and reinforcement required to execute consistently and win in-market.

This is a hands-on builder role.

The Director will operate as an “army of one” — responsible for architecting the enablement strategy while personally designing, building, delivering, and optimizing programs and systems. This role requires a high-agency operator who thrives in ownership, moves seamlessly from strategy to execution, and builds scalable foundations for future growth.

The ideal candidate combines commercial acumen, sales methodology expertise, enablement technology fluency, and strong instructional design capabilities with the ability to drive measurable business outcomes.

• Develop and own Greenway’s end-to-end Revenue Enablement strategy aligned to business growth objectives.
• Establish measurable impact goals (ramp time, win rates, methodology adoption, tool utilization, deal velocity).
• Build the enablement operating model across Sales, Customer Success, and Professional Services.
• Serve as the strategic enablement partner to Commercial leadership, Product Marketing, RevOps, and Product.

This role requires both strategic vision and direct execution.

• Architect and personally deliver a best-in-class onboarding program that reduces ramp time and improves long-term effectiveness.
• Design structured learning journeys by role, tenure, and segment.
• Establish measurable ramp benchmarks and certification milestones.
• Implement reinforcement and retention strategies grounded in adult learning best practices.
• Continuously optimize onboarding using performance data and field feedback.

• Lead adoption, certification, and reinforcement of Greenway’s Value Selling methodology and Discovery Framework.
• Embed methodology into onboarding, Gong scorecards, Accord playbooks, and coaching frameworks.
• Personally facilitate workshops, manager coaching sessions, and reinforcement programs.
• Ensure commercial team members are equipped to execute approved value narratives consistently.

• Translate Product Marketing approved messaging, positioning, and value frameworks into scalable execution tools.
• Design and maintain high-impact playbooks, pitch decks, scripts, and buyer-facing materials.
• Establish content lifecycle governance (versioning, approval alignment, usage tracking).
• Own and manage the SE Gallery and SharePoint enablement ecosystem.
• Continuously improve usability, clarity, and adoption of revenue content assets.

• Partner with RevOps on strategy, configuration, governance, and optimization of revenue enablement tools, including Gong, Accord, and Sales Assistant AI.
• Architect Gong trackers, scorecards, briefs, themes, and Engage Flows to reinforce execution standards.
• Build and manage playbooks and buyer enablement workflows within Accord.
• Govern AI-assisted content usage to ensure alignment with approved messaging and claims.
• Drive adoption, education, and measurable ROI from enablement platforms.

• Design and operate structured product, process, and methodology certification programs.
• Partner with L&D to create, publish, and track learning within Articulate, and related systems.
• Implement ongoing skill development and reinforcement cadences tied to business priorities.
• Establish clear expectations and accountability for certification compliance.

• Own enablement strategy and hands-on execution for Sales Kickoff (IGNITE) and key commercial meetings.
• Design performance-focused agendas tied to measurable outcomes.
• Develop training content and personally facilitate key sessions.
• Partner cross-functionally to ensure strong narrative alignment and post-event reinforcement.

• Establish KPIs and dashboards linking enablement programs to revenue outcomes.
• Leverage Salesforce, Gong, and related systems to identify skill gaps and execution challenges.
• Conduct structured needs assessments and implement targeted interventions.
• Provide actionable insights to Commercial leadership and Product Marketing to inform execution refinement.

• Design systems, documentation, and governance frameworks that can scale as the organization grows.
• Establish repeatable program templates and processes.
• Develop a roadmap for future enablement team expansion.