Country Manager – DACH (iGaming & Trading)

Growth Leads is a performance-driven lead generation company working in competitive industries like iGaming, Finance, Health, and Communications. We build websites packed with useful content to help users make better choices before signing up or buying.

About the role

As Country Manager for the DACH region, you will take full ownership of Growth Leads’ German-speaking markets, driving the strategy, performance, and expansion of multiple high-traffic websites. This is a hands-on leadership role where you’ll combine SEO, content, and performance marketing expertise to grow audience, revenue, and market share in highly competitive and regulated industries.

What you’ll do

• Own and grow our websites for Germany, Austria, and Switzerland
• Build and execute a strong SEO and content strategy that fits the region’s search behavior and local regulations
• Localize content and UX to meet user expectations and compliance requirements
• Work with a team of writers, editors, and designers – and expand the team as needed
• Track and optimize key metrics: traffic, rankings, conversions, revenue
• Keep an eye on regulatory changes within the marketplace (you don’t need to be a lawyer, but you’ll need to stay up to date)
• Run competitor research and find new opportunities for growth
• Own the P&L for your market and report performance regularly
• Test new ideas: campaigns, features, acquisition channels – see what works
• Support and scale trading-related content and campaigns for the German market, ensuring compliance with local financial regulations
• Identify audience trends and behavior in the trading vertical to optimize acquisition and engagement strategies

What we’re looking for

• Native-level German speaker with fluency in English
• At least 5 years of experience in SEO and content, ideally within affiliate marketing or lead generation
• Proven track record in iGaming, sports betting, finance, or trading
• Strong knowledge of user behavior and market trends in the DACH region
• Experience in multi-channel acquisition including SEO, paid media, and social
• Familiar with local gambling and financial regulations, including compliance for trading content
• Skilled in performance marketing across platforms such as Google Ads, native advertising, and paid social
• Confident in developing and executing strategies for trading-focused audiences in Germany
• Comfortable managing cross-functional teams and multiple websites
• Entrepreneurial mindset with the ability to own and grow digital assets
• Proficient in WordPress; basic HTML knowledge is a plus
• Analytical and proactive in identifying opportunities and solving problems
• Clear communicator who collaborates well with others

What we offer

• High-impact role: Directly influence traffic, revenue, and growth in competitive, regulated industries
• Strong performance culture: Join a fast-moving team that values testing, execution, and measurable results
• Competitive package: Attractive base salary with performance-based incentives tied to market success
• Flexible, remote-first setup: Work from anywhere while collaborating with an experienced international team