Director, Retail & Shopper Marketing

We’re looking for a Director, Retail & Shopper Marketing to lead how Grüns shows up and wins at retail. This role will bridge brand strategy and retail execution, owning the retail marketing strategy, budget, and activation playbook across key partners.

You’ll build the frameworks and programs that drive velocity, visibility, and brand equity in-store and across retail media ecosystems. You’ll report directly to the Chief Sales Officer, and will work closely with Sales, Brand, Creative, eComm, and Analytics to ensure every retail moment is intentional, measurable, and built to scale.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL. This role also requires occasional travel for events and trade shows. 

• Own Grüns retail and shopper marketing strategy across retailers, ensuring brand plans translate into retail-ready programs that drive conversion and velocity
• Lead annual retail marketing planning, including promotional calendar, launch support, and seasonal activations in partnership with Sales, Finance, and Brand
• Own the retail marketing budget end-to-end, including forecasting, allocation, and ROI discipline across national media, retail media, and shopper activation
• Build a scalable retail toolkit of in-store assets (POP, displays, demo support, retail creative adaptations) that reinforces brand consistency and drives trial
• Strengthen retailer marketing partnerships, unlocking co-op opportunities, retail media investments, and incremental visibility programs
• Lead execution of key retail moments, including Expo West and other in-person events, ensuring Grüns shows up as a category-leading brand
• Establish a measurement and learning loop across retail programs, partnering with Insights and Finance to improve reporting, post-event analysis, and future planning
• Build and scale key growth levers including demos/sampling programs and a digital coupon strategy (Aisle, Ibotta, Social Nature, retailer programs)

• Has 10+ years of experience in shopper marketing, retail marketing, commerce marketing, or brand management within CPG (brand, agency, or retailer)
• Has built omni-channel retailer programs across in-store activation, retail.com, retail media, and national marketing
• Brings strong cross-functional leadership across Sales, Brand, Creative, eComm, Analytics, and Finance, including agency/vendor management
• Has owned budgets, forecasted spend, and made ROI-based trade-offs across multiple retailers
• Deeply understands shopper behavior, merchandising, and retailer marketing ecosystems
• Has led experiential activations, trade shows, and in-person events
• Can translate measurement outputs (MMM, retail media reporting, velocity lift, incrementality) into clear action
• Communicates with executive-level clarity and represents Grüns confidently in retailer-facing conversations

• You’re passionate about health and nutrition, bringing purpose to every retail and brand touchpoint
• You’re a storyteller who turns data into clear, compelling narratives
• You’re curious and analytical, always digging into the “why” and improving what’s next
• You’re hands-on and humble, ready to roll up your sleeves to execute and deliver
• You move fast and proactively, anticipating retailer needs and seizing opportunities
• You’re financially disciplined, managing budgets and ROI with rigor
• You build trust across Sales, Brand, Creative, Digital, and Retail partners
• You’re structured and organized, keeping priorities clear and momentum high
• You’re a confident negotiator and relationship builder
• You set the bar for excellence, and push the team beyond what’s expected

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.