Social Media Manager

• Support the Head of Comms in building the social media strategy for GWI across all relevant channels, firmly anchored in business objectives.
• Lead long-term social initiatives to strengthen brand positioning and drive measurable business outcomes.
• Showcase GWI as a leader in AI-powered insights, aligning messaging with the evolving agent-driven landscape.
• Ensure GWI is part of industry conversations across social channels. 

• Develop the editorial strategy in alignment with GWI’s brand, product & corporate messaging, and key content.
• Collaborate with our Senior Events Exec on social media around major events. 
• Coordinate the editorial committee across stakeholders (Marketing, GTM, Product, PR, Internal Comms, etc.), ensuring cohesive planning and execution.
• Oversee content production, publishing, and channel optimization.
• Champion creative storytelling approaches that make our channels dynamic, bold, and memorable.
• Manage the upload and amplification of GWI’s video output.
• Use tools, including AI tools, to produce “always-on” content, as well as working with our Video Editor on higher-level production of content.   

• Develop and drive GWI’s Advocacy Strategy, spanning executives, customers, and employees.
• Build programs to empower advocates, amplify voices, and strengthen GWI’s reputation in AI, data, and insights.
• Engage communities across channels to foster meaningful relationships.
• Manage and grow GWI’s share of voice on community-driven platforms (e.g., Reddit), ensuring authentic representation, active participation, and a distinctive voice in industry conversations.

• Develop a channel-specific social plan to elevate the voice of our Founder and CEO as a thought leader.
• Work with our Content Creators on regularly drafting content across industry goings on, product and innovation, GWI data, and customer insights. 
• Own a schedule for CEO posts and lead on producing regular video and creative content, working with the CEO’s EA and a working group across PR, social and content.  

• Produce regular reporting and analysis of GWI’s social media KPIs, linking results to commercial impact.
• Present insights, trends, and recommendations to cross-functional teams, leadership, and execs.
• Use data not just to optimize performance, but to identify opportunities to be bolder, more creative, and more impactful.
• Continuously refine tactics to maximize performance and ROI.

• Proven experience in social media management, ideally with B2B SaaS or tech-driven brands.
• Track record of developing social media strategies linked to measurable business impact.
• Strong knowledge of platforms including LinkedIn, X/Twitter, Instagram, TikTok, YouTube, and emerging networks.
• Exceptional content planning, copywriting, and storytelling skills.
• Experience building advocacy programs with executives, employees, and external champions.
• Experience in community building and management, nurturing engaged and active audiences.
• Proven experience managing brand presence and share of voice across community-driven platforms (e.g., Reddit, Discord).
• Analytical mindset with strong command of reporting, attribution, and optimization.

Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.

We actively encourage applications from underrepresented and marginalised communities.

At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.

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