Head of Brand - Brazil

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

We are hiring a Head of Brand to our Brand Marketing team in São Paulo - Brazil! 

This role is to lead brand strategy and execution for Wellhub in Brazil, balancing global consistency with local relevance, with a high-performing team that leverages AI and internal resources as a productivity lever, alongside agencies and external partners as a creative quality lever.

• Define and execute the brand strategy for Brazil, aligned with Wellhub's global brand strategy.
• Lead, develop and manage the local Brand Marketing team — performance management, career planning and succession.
• Translate global strategy into locally relevant execution: campaign regionalization, tone of voice, culture and local market context.
• Establish and drive adoption of AI tools (content generation, research, data and productivity) as a standard way of working for the team.
• Influence and align brand priorities with cross-functional areas — Social Media, Demand Gen, User Growth, W.E. and Product Marketing.
• Manage budget and relationships with brand vendors and agencies in Brazil.
• Report brand results and learnings to senior stakeholders, including Directors and C-level.
• Ensure consistency of brand guidelines and visual/verbal identity across all local touchpoints.
• Identifies opportunities for local differentiation without breaking global brand consistency.
• Builds relationships with local partners, agencies and media outlets.
• Uses local market data to inform positioning and investment decisions.
• Builds influence over Social Media even without a direct reporting line, through strategic alignment and results.
• Negotiates priorities with Demand Gen, User Growth and Product based on data and shared goals, not formal authority.
• Adapts communication style and language depending on the audience (senior global leadership vs. local team).
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

• Solid experience in brand marketing, including team leadership roles.
• Background in high-growth environments and/or regionalized operations.
• Proven use of AI tools in day-to-day work (ChatGPT, Claude, Midjourney, Adobe Firefly, Perplexity or similar).
• Fluent English for interaction with global stakeholders; native or fluent Portuguese for managing the local team and market.
• Track record of people management with a focus on development and documented performance.

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. 

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