Digital Marketing Manager

• →Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels.
• →Own digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation.
• →Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance.
• →Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance.
• →Oversee landing-page and conversion-funnel optimization in collaboration with Product, Creative, and Technology teams.
• →Establish and monitor digital marketing KPIs, attribution, dashboards, and performance reporting.
• →Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives.
• →Identify new digital channels, technologies, and growth opportunities relevant to HALA’s customer and merchant segments.
• →Ensure digital campaigns comply with HALA’s brand standards, internal policies, and applicable KSA regulatory requirements.
• →Manage and develop the Digital Marketing team and external agencies, ensuring effective execution and continuous capability development.

Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.

Equivalent years of relevant experience may be considered in lieu of formal education.

5–6 years of experience in digital marketing, performance marketing, paid media, or a related area.

Strong hands-on knowledge of Google Ads, Meta Ads, SEM, paid social, retargeting, and digital analytics.

Strong understanding of digital acquisition funnels, CAC, conversion optimization, attribution, A/B testing, and ROI measurement.

Experience with web analytics and campaign measurement tools.

Strong analytical and data-driven decision-making capabilities.

Experience in fintech, payments, financial services, e-commerce, or technology is preferred.

Good communication skills in Arabic and English.

Process Optimization & Innovation – Proficiency Level: Advanced

Collaboration & Stakeholder Engagement – Proficiency Level: Advanced

Strategic Thinking & Execution – Proficiency Level: MODERATE

Business Acumen & Operational Efficiency – Proficiency Level: MODERATE