Regional Director - Southern VA

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OtherRegional Director

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Quick Summary

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OtherRegional Director

Benefits:

401(k)
401(k) matching
Bonus based on performance
Competitive salary
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance

Hand & Stone Massage and Facial Spa is looking for a strong, results-focused Regional Director to lead multiple spa locations across Southern Virginia.

Our ideal candidate has 3–5+ years of leadership experience, with a proven track record of driving performance, developing leaders, and delivering strong sales results across multiple locations. This individual is an exceptional communicator, a culture builder, and someone who thrives in a fast-paced, people-first environment.

We are looking for someone interested in a long-term role with opportunity for professional growth. Multi-unit leadership experience is strongly preferred. Prior spa or membership-based sales experience is a plus.

Our goal is to provide our valued members and guests with a world-class experience, and our Regional Directors play a critical role in making that happen. You will set the tone across your region, coach and develop leaders, drive performance, and grow the business.

Your Region
4 spa locations in Southern Virginia
Annual revenue of $8M – $9M

What’s In It For You?

Medical, Vision, Dental, Life, and Supplemental Insurance with generous employer contributions
401(k) with company match
Competitive salary plus performance-based bonus potential
Safe, professional work environment
Employee discounts
Strong career growth opportunities – we promote from within
AND MORE

What You’ll Be Owning

Lead and support multiple spa locations, ensuring exceptional client experiences across the region
Act as the primary escalation point for client concerns and ensure timely resolution
Oversee and manage regional operations, including performance, staffing, and overall business health
Drive spa sales performance and regional profitability through P&L ownership and analysis
Recruit, hire, train, and develop high-performing General Managers and spa leaders
Coach, monitor, and hold teams accountable to performance goals and KPIs
Support membership growth, sales strategy, and execution across all locations
Partner with GMs to maximize appointment books and optimize staffing
Execute marketing initiatives, grassroots efforts, and community outreach to drive traffic and brand awareness
Support new spa openings, acquisitions, and integration of new locations
Handle administrative responsibilities including reporting, payroll oversight, inventory, and operational expenses

What You Bring to the Table

3–5+ years of leadership experience (multi-unit experience strongly preferred)
Proven success driving sales and operational performance
Results-oriented with a track record of holding yourself and others accountable
Passion for developing people and building strong, positive culture
Ability to manage multiple locations and priorities effectively
Strong communication, organization, and leadership skills
Comfortable working in a fast-paced, high-volume environment
A fast learner with a positive, solutions-oriented mindset
Strong critical thinking and problem-solving skills
Travel required – expect to visit each location multiple times weekly

Who We Are
FGG Spa, LLC is a growth-focused franchisee of Hand & Stone Massage and Facial Spa, currently operating more than 63 locations across 8 states. We have locations in New Jersey, Pennsylvania, Delaware, Maryland, Virginia, North Carolina, Tennessee, and Florida. The size of our organization allows us to offer benefits that many family-owned businesses cannot—but at our core, we are still a family-owned company. We are in the people business, and our people come first.

We can’t wait to meet you!